Nearly a million Australians tuned into SBS’s linear television and digital channels early Monday to see Lionel Messi’s Argentinian team triumph over reigning champions France in an epic 2022 FIFA World CupTM finale.
The 2am match drew an average audience of 976,000 viewers, with linear accounting for 501,000 and BVOD for 475,000, via SBS On Demand.
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The final achieved a total linear TV reach of 834,000k viewers, and 775,000k on BVOD.
“It was an absolutely stunning decider and a fitting end to an exceptional World Cup for SBS,” said Managing Director of SBS James Taylor
Media Release – SBS
