Super Bowl on Channel 7 – Super Bowl Monday a touchdown for Seven. Reaches 2.7 million, up 43% on 2023. Live streaming soars 128%
The Seven Network’s massive live and free broadcast of the Super Bowl LVIII was a runaway hit with viewers yesterday, as the Kansas City Chiefs’ thrilling overtime victory over the San Francisco 49ers reached 2.7 million Australians across Seven and 7plus. The game itself reached 2.55 million.
The most anticipated Super Bowl in recent memory, both on and off the field with the arrival of Chiefs Tight End Travis Kelce’s megastar girlfriend Taylor Swift, had an average national total TV audience of 800,000, up 67% on last year.
BVOD viewing alone soared. The live stream on 7plus delivered 128% growth year-on-year with 37.7 million minutes streamed.
Managing Director Seven Melbourne and Head of Network Sport, Lewis Martin, said:
“The biggest stars on the biggest stage, in front of record audiences: Super Bowl LVIII on Seven and 7plus had it all.
“Super Bowl is one of the world’s greatest sporting spectacles, and while we think our American friends can take a leaf or two out of our AFL broadcasting playbook, Seven’s NFL coverage only keeps growing, smashing last year’s already strong audience record across broadcast and digital.”
Seven West Media Chief Digital Officer, Gereurd Roberts, said:
“The Super Bowl is yet another excellent example of 7plus’ power to bring mass cultural moments – from around the world – live and free to all Australians.
“This year’s massive numbers are a testament to both Australians’ appetite for digital sport content delivered where and how they want it, and the power of a market-leading user experience that takes them inside the heart-racing moments shaping the global sport and culture conversation.”
Media Release – Seven
Super Bowl on Channel 7
TV Central NFL content HERE
Super Bowl on Channel 7
