FIFA Women’s World Cup on Channel 7 – Matildas v Canada grabs 4.71 million. Plus a record audience for a single event on 7plus
The Matildas’ triumph over Canada in the FIFA Women’s World Cup 2023™ last night was a smash hit for Seven and 7plus, reaching 4.71 million Australians on broadcast and BVOD and becoming Seven’s most-watched program so far in 2023.
The Matildas’ 4-0 victory saw it top Group B. They will now face the second-placed team in Group D in Sydney on Monday, 7 August, with England, Denmark and China all possible opponents.
The game drew an average audience of 2.42 million, including a national broadcast audience of 2.16 million viewers on Seven and another 260,000 viewers on 7plus – a record for an individual event on 7plus.
Matildas v Canada was the #1 broadcast program last night nationally and in the capital cities in all people, 25 to 54s and 16 to 39s. The post-game program was the #2 broadcast program nationally in all people (1.32 million broadcast viewers), 25 to 54s and 16 to 39s, while 7plus ranked #1 in VOD viewing yesterday, with a 39.5% share.
The game peaked at 2.68 million viewers on broadcast and dominated its broadcast timeslot, scoring a 52.3% commercial audience share in total people, 54.4% in 25 to 54s and 57.1% in 16 to 39s.
So far, Seven’s coverage of the FIFA Women’s World Cup 2023™ has reached 8.02 million million broadcast viewers plus another 1.14 million on 7plus. More than 106 million minutes of content has been watched on 7plus to date.
FIFA Women’s World Cup 2023™
China v England: From 8.30pm AEST tonight (7mate, 7plus)
Matildas v Group D winner: From 8.00pm AEST, Monday 7 August (Channel 7, 7plus)
Media Release – Seven
TV Central Seven content HERE
