9Now sets the bar for future of live streaming

9Now launches first in market start over functionality

Nine is revolutionising the way audiences consume live television with the launch of a ‘start over’ function on its broadcast video on demand (BVOD) platform, 9Now.  Available on Web and Mobile Apps, and coming soon to Connected TVs (Apple TV, Android TV, Telstra TV, Amazon Fire TV), 9Now’s start over button addresses one of the biggest pain points when it comes to watching live content on BVOD – missing the start of a program and having to wait for the video to be published.  Now, thanks to the start over feature, viewers who join a live channel late in the program can start the program over, up to two hours from the program’s start time.  Once a viewer is in start over mode, they are also provided with the ‘jump to’ option which either takes them straight to the live broadcast or, if a new program has started, they can jump straight to the beginning of the next program. Nine’s Director of Programming and 9Now, Hamish Turner, said “9Now’s focus is simple: to entertain and inform Australians with the very best in sport, news and entertainment. This focus is pivotal with the increase in streaming on connected TVs.”  “9Now’s daily active accounts have seen 52% growth over the last two years, and the percentage of live viewing minutes up  40%. The new start over function, coupled with Full HD of all our live simulcast channels enhances the viewing experience, ensuring our audience will never miss a minute from their favourite shows.”  Nine’s Chief Product Officer, Bec Haagsma, said “This investment in 9Now is the perfect example of the market-leading innovation happening across Nine – unique technology for our market, putting our viewers in complete control of their viewing experience, and functionality that no other live broadcaster in the country can compete with. It’s live TV, better.” “We know our audiences, and are making product improvements with their needs and preferences in mind. We’ve found that on average, people can tune in 5-6 minutes late to the news, and up to 15-20 minutes late to shows like The Block, which is completely relatable given the juggle of work, family and other commitments we all deal with. Now when they open 9Now they can control their viewing of our live schedule, whenever and wherever it suits them. “This is great news for our advertisers as well, with an increase in total minutes consumed by viewers. For example, we could see as much as a 10% growth in 9News total minutes from this single feature – improving both consumption and engagement.” The start over function is part of a comprehensive viewer-focused upgrade of 9Now, which brings together the simplicity of free-to-air TV, with the convenience and interactivity of digital. Other key improvements to the live streaming quality on Nine’s 24/7 live channels include: This summer, 9Now will also launch an entirely new in-app experience that instantly plays live TV as soon as you open the app (just like traditional TV), whilst letting you browse the catalogue for your favourite content. This innovative, immersive and yet familiar TV experience will further enhance the live experience for Nine audiences.

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Sarah Abo

Sarah Abo joins Today as co-host

One of Australia’s most trusted journalists, 60 Minutes reporter Sarah Abo, has today been announced as the new co-host of Today, following Ally Langdon’s move to A Current Affair.

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ARIA Awards 2022

Tonight – The 36th ARIA Awards on Channel 9 and 9Now

Live from Sydney’s famous live music venue, The Hordern Pavilion, the awards will be hosted by eight-time ARIA Award winner Natalie Imbruglia, alongside Australian singer, songwriter and drummer G Flip and ARIA Award winner Ruel, celebrating and showcasing the cream of the Australian music industry.

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Shaynna Blaze (Country Home Rescue)

Shaynna Blaze joins me at TV Central for a One on One podcast about her brand new series on Nine, Country Home Rescue. Although turning a 130-year-old country house into her family’s forever home is the centerpiece of the 6 part series, the real heart is Shaynna showing Australia the full warts and all version of herself and her family and that dynamic unfolds into a beautiful and sometimes emotional journey that is heart warming viewing. In this podcast Shaynna chats about: SERIES SYNOPSIS For 14 seasons we’ve seen Shaynna Blaze as a judge on The Block, as well as helping homeowners spruce up their spaces on Selling Houses Australia. Now, for the first time, Shaynna is doing it for herself and her family in the heartwarming new series, Country Home Rescue. In Country Home Rescue, Shaynna, together with her children, embark on the restoration of a dilapidated historical home in regional Victoria. Watch as they navigate through a never-ending maze of problems when their grand plans are sideswiped by building restrictions, frustrating delays and a huge budget blowout. It will take every ounce of passion and persistence to turn this renovation nightmare into the forever home of their dreams. But you’ll be amazed as room by room is revealed. Country Home Rescue – Starts Wednesday 16 November at 7:30pm on Nine and 9Now Special thank you to Terry Stuart at Nine for organizing this podcast The Fort (2021 Film) Information for Event Screenings HERE Information on the film HERE WHAT DOES A MOTHER DO WHEN SHE DOESN’T WANT HER SON TO BECOME HIS FATHER? Where do you go… who do you turn to… when home is where the harm is? Set in 1990s regional Victoria, The Fort tells the story of one woman’s battle to escape her abusive marriage while attempting to shelter her son from the grim realities of family violence. Kitty is a stay-at-home mum married to Graham whose suppression of a traumatic childhood sees him choosing to repeat abusive patterns of behaviour he and his mother experienced from his own father. Becoming increasingly aware of the dangers of her situation, Kitty begins to fear the impact her volatile marriage is having on 10-year- old Tom, and the long-term effects her turbulent home life might have on her son. Kitty builds Tom a fort in his bedroom; a safe space where they can retreat when the hostilities they face at home become overwhelming. The Fort transports Tom and Kitty to a series of fantasy worlds, that give Kitty a taste of freedom, from the fear and control that dominates her home life, fortifying her to plan their escape.

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