VA Media Dominates YouTube’s True Crime Space As Its Dedicated Channel Hits 1 Million Subscribers –
VA Media’s owned & operated True Crime Central channel on YouTube has surpassed the 1-million subscriber mark, making it one of the global AVOD monetisation service’s top performing channels.
True Crime Central is the go-to destination for the best true crime documentaries and series, curating content from top global partners including Cineflix, The Full Box, Banijay, All3Media, Hat Trick, and Silverlining. VA’s commitment to the genre brings the most diverse and free content to its YouTube subscribers.
True Crime Central’s lineup has featured gripping and compelling titles. In 2024, Australian focused True Crime Stories garnered over 4.4M views globally, with more than 1.6M watch time hours. The biggest viewers of Australian true crime stories hail from the US at 51%, UK at 10.2% and finally Australia at 6.4% with The Milosevic Murders, and newly launched The Bowraville Murders, captivating audiences as two of the most popular amongst viewers in 2024.
Killer Women with Piers Morgan has catapulted the channel to extraordinary levels with episodes of the show regularly drawing over 2 million views and his interview with 16-year-old Erin Caffey, who killed her entire family in Gatesville, Texas, already recording over 10 million views.
Mark Ashbridge, CEO of VA Media shares,
“Our growth in 2024 is a real highlight for the company and the True Crime Central channel consistently ranking in our Top 5 is a big contributor. A big focus for this channel will be a continued effort on increasing fan engagement, and we must thank our partners for enabling us to do this with the great content they license to us.”
Hannah Barnes, VA’s Director of Content adds,
“The true crime genre is showing no signs of slowing down and our channel, True Crime Central, is proof of that. We just hit 1 million subscribers—an incredible 40% growth in just 12 months. Our global lineup, featuring gripping stories from the UK, Australia, and the US, is clearly striking a chord with audiences. Killer Women with Piers Morgan was a massive hit in 2024, and we’re thrilled to keep the momentum going with the highly anticipated Regie Yates: Insider, launching next month.”
True Crime Central launched in September 2018 and is one of VA’s 20 owned & operated YouTube channels, in addition to their 50+ managed channels. Viewership growth across VA Media’s global network has seen over a 20% increase year-over-year in correlation to the 25% growth in revenue generation for their clients and partners. It is owned and operated by VA Media Ltd.
To find out more about VA Media’s global network and content partnership opportunities, visit: vamedianetwork.com
Media Release – VA Media
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VA Media Dominates YouTube’s True Crime Space As Its Dedicated Channel Hits 1 Million Subscribers
