Network 10 Unveils Cutting-Edge Virtual Reality Studio In Melbourne – Network 10’s studio premiered its state-of-the-art green screen virtual studio last week in Melbourne.
This pioneering facility, known as Studio 1A, positions Network 10 at the forefront of commercial broadcasting innovation, with the studio delivering unmatched flexibility, advanced automation, and superior visual storytelling capabilities for news and beyond.
Driven by the rapid evolution of Virtual Reality (VR) techniques in television and film, Studio 1A incorporates fully automated, remote-controlled cameras and an immersive graphics platform powered by Unreal Engine – a technology widely recognised for its transformative impact on the global broadcast and film industries.
The integration of these advanced systems allows for seamless camera movements and real-time scene changes, reflecting the latest industry trends in virtual production and automation.
Studio 1A’s multifunctional design enables swift transitions between news, special events, and other broadcast segments with the simple loading of a new virtual set.
Furthermore, presenters are no longer confined to fixed positions, ensuring dynamic new ways to engage audiences and deliver content, delivering a more compelling and visually impactful viewing experience.
While embracing the latest advances in technology, Network 10 remains steadfast in its role as a trusted source of news. The new VR studio is designed to enhance how we deliver accurate, reliable journalism, with technology serving to amplify its impact.
Martin White, VP News said:
“It’s a really exciting time here at 10 News. Our local 5pm bulletin is up 9% year-on-year across all markets, and we know how important the Melbourne market is. Victorians love local news, so I’m thrilled we’re able to give them an unparalleled, immersive local news, sport and weather experience with this new technology.
“Our team is at the forefront of news in this country, and this is just a first step.”
Automated camera systems enable precise integration with graphics, allowing for complex shots and live visual effects that were previously unattainable.
This innovation elevates the standard for broadcast presentation across the industry, offering audiences richer storytelling and immersive content.
Media Release – Nine
Link to 10 HERE
TV Central 10 content HERE
Network 10 Unveils Cutting-Edge Virtual Reality Studio In Melbourne
