10 Upfronts 2026 | Paramount Australia Unveils Next Evolution Of Paramount Connect, Unlocking Smarter Trading Across Streaming And Total Video – Paramount Connect Streaming Now Available, Offering Simplified Entry To Unified 10 And Paramount+ Audiences And Advertising Inventory.
Paramount Connect has evolved its capabilities with the introduction of Paramount Connect Streaming, enabled by Paramount’s technology transformation, which has been designed to unify and simplify how advertisers access and activate campaigns across 10 and Paramount+.
Paramount Connect Streaming marks a meaningful shift and allows advertisers to engage through two powerful pathways: content and audience. It delivers trusted, high-impact reach across premium local and global content, allowing brands to authentically align with audience passions.
Lee Sears, President, International Markets Advertising Sales, said:
“The evolution of Paramount Connect in Australia demonstrates our international strategy to simplify and harness the power of our content and distribution.
“Paramount Connect unlocks a unified audience, empowering advertisers to reach their most valuable consumers with greater efficiency through insights and activation, premium Connected TV ad experiences, and outcome-led measurement.”
Rod Prosser, Chief Sales Officer, Paramount Australia & New Zealand, said:
“For advertisers, the sky’s the limit when it comes to reaching audiences across our premium streaming ecosystem. We’re connecting clients to content and audiences in a frictionless way, with even more powerful advertising solutions on the roadmap ahead.”
Looking ahead, Paramount Connect Total Video will incorporate 10 linear television, delivering true cross-screen planning and buying across all Paramount platforms in Australia.
This evolution is supported by a significant technology investment, including a new sales interface and enhanced system architecture designed to drive operational efficiency. The technology enables Paramount to generate unified proposals that can be executed directly across all platforms in a single transaction, streamlining the buying process based on specific advertiser requirements.
Rod continued:
“Paramount Connect enhances our advertising solutions by delivering scale and impact like never before, with the ability to prove the value of investment.
“We’re investing in innovations because advertisers need solutions that work harder in a complex and fragmented media environment. It accommodates evolving market requirements and adapts to individual client needs. Advertisers will be able to reach and engage audiences across all platforms to maximise the value of their investment.”
To find out more, connect with your Paramount sales representative.
Media Release – Paramount
Link to 10 HERE
TV Central 10 content HERE
10 Upfronts 2026 | Paramount Australia Unveils Next Evolution Of Paramount Connect, Unlocking Smarter Trading Across Streaming And Total Video
