Icons Unearthed: Transformers on SBS Viceland and SBS on Demand S11E1 and S11E2 – The Transformers began as a modest import toy only to become a multibillion-dollar merchandise line that would inspire a multibillion-dollar film franchise.
Icons Unearthed: Transformers talks to the people that took Transformers from plastic to box office domination. From Starscream to stars that screamed, it’s the unlikely tale of the toys that took over Tinseltown.
Season Eleven, Episode One – A Marvel-Ous Marketing Campaign at 8.30pm
In the 1980s, Hasbro needed a hit toy line. Transforming robots were hot in Japan, but to succeed in the U.S., they needed a backstory. Enter Marvel Comics!
Season Eleven, Episode Two – It’s Over Prime at 9.25pm
Transformers explodes in popularity, but Hasbro sidelines Marvel Comics and kills Optimus Prime to launch new toys—a gamble that could redefine the franchise for better or worse.
Icons Unearthed: Transformers on SBS Viceland and SBS on Demand – Season Premiere / Saturday 4 April at 8.30pm and 9.25pm (6 Parts)
TV Central SBS content HERE
Icons Unearthed: Transformers on SBS Viceland and SBS on Demand S11E1 and S11E2
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