Ratings 2025 | 9 Network #1 in 2025 with all key demos and total people – The 9Network has dominated the metro market in 2025 year-to-date, securing the No. 1 position across all key demographics and Total People.
This success extends nationally, where the 9Network (incorporating both owned and affiliated stations) stands as the No. 1 network across the country, leading all key demographics.
The 9Network also delivered the No. 1 program of the year, with the NRL Grand Final attracting a phenomenal Total TV audience of 4.564 million.
Our audience trajectory continues to climb, with the 9Network delivering a second successive year of audience growth across every key demographic and Total People measure.
This sustained expansion was powerfully driven by the exceptional performance of our tentpole programs, including Married at First Sight, The Block, Tipping Point and the reliability of our News and Current Affairs slate (9News, A Current Affair, and 60 Minutes).
A standout example of this growth is Love Island Australia, which has seen phenomenal year-on-year uplift, recording an 80% increase in Total TV audience and a staggering 104% growth in BVOD consumption.
Crucially, this audience expansion has been shared across all commercial free-to-air networks, underscoring the enduring strength and success of Free-To-Air Television in the modern media landscape.
We’re also proud to be the home of the two highest rating new programs in 2025 – The Floor and The Golden Bachelor.
Furthermore, 9Now reaffirms its leadership as the nation’s premier Commercial Free-To-Air (CFTA) BVOD platform, dominating the year with all key demographics and Total People. In 2025, 9Now reached more Australians than any other commercial free-to-air BVOD platform. Each month, an average of 5.4 million Australians tuned into 9Now – an 11.1% increase compared to 2024.
Hamish Turner, Executive Director of 9Network and 9Now, said:
“We are immensely pleased that Nine has consistently presented Australia’s most essential and culturally resonant content throughout 2025. In an age of disinformation and information overload, the trust and credibility of our News and Current Affairs programming is the vital currency Australians rely on, night after night.
“The unwavering strength of our offering across News, Sport, and Entertainment is the bedrock of our success. Highlighting our unparalleled reach, the NRL Grand Final stood out as the year’s most-watched program, uniting the nation and achieving a staggering Total TV audience of 4.564 million. This key achievement, mirrored across our schedule, proves our capacity to deliver massive, multi-platform moments that resonate deeply with Australian viewers.”
Matt James, Nine’s Chief Sales Officer, said:
“Our strategy is built around carefully curating, producing and distributing premium content to maximise engagement across every screen, guaranteeing viewers effortless access to our content wherever it is consumed. Brands and advertisers want to be part of big cultural moments – and we deliver that from January through to December. As 9Now plays an increasingly important role in the mix for our advertising partners, Nine’s core pillars of news, sport and entertainment is delivering a highly engaged audience with proven effectiveness for brands.”
Nine’s highest rating program of the year, and the highest rating program on Australian television, was the 2025 NRL Grand Final which recorded a Total TV audience of 4.564 million. It also ranks as the highest rating NRL Grand Final of all time. It secured a streaming audience of 1.377 million on 9Now, making it the highest rating BVOD event in VOZ history.
Our next highest rating program of the year was Game 3 of the 2025 State of Origin Series, which recorded a Total TV audience of 3.963 million (including 1.004 million on 9Now). Game 1 (Total TV audience of 3.798 million) and Game 2 (Total TV audience of 3.782 million) were the network’s third and fourth highest rating programs of the year. This year’s State of Origin Series recorded an average Total TV audience of 3.846 million and enjoyed year-on-year growth of 23% in BVOD and 13% in Total TV.
The 2025 Women’s State of Origin series recorded a Total TV audience of 1.028 million across the three matches, including 188,000 on 9Now (up 10% year-on-year).
The Australian Open Men’s Final recorded a Total TV average audience of 2.068 million, with a BVOD Audience of 384,000 (up 15% year-on-year).
The Australian Open Women’s Final secured a Total TV average audience of 1.539 million (up 16% year-on-year), with a BVOD Audience of 242,000 (up 44% year-on-year).
The Block – Grand Final is the highest rating non-sports program of the year and recorded a Total TV audience of 2.69 million.
In its 21st season, The Block achieved a Total TV average audience of 1.675 million per episode. An average of 45,000 viewers watched each episode on 9Now. This year’s series of The Block recorded year-on-year growth of 36% in BVOD and 15% in Total TV.
Married at First Sight continues to be the highest rating entertainment show of the year, achieving a Total TV average audience of 2.58 million per episode. An average of 1.042 million viewers watched each episode on 9Now. This year’s series of MAFS recorded year-on-year growth of 30% in BVOD and 17% in Total TV.
The Floor was the highest rating new format launch of the year. It achieved a Total TV average audience of 1.368 million per episode, including a BVOD Audience of 210,000 on 9Now.
Tipping Point Australia dominates as Australia’s No. 1 afternoon game show, recording a Total TV Audience of 753,000 – up 16% year-on-year. The program has secured a daily BVOD Audience of 79,000 – up 67% year-on-year.
Lego Masters achieved a Total TV average audience of 1.095 million per episode – up 2% year-on-year. An average of 182,000 viewers watched each episode on 9Now – up 12% year-on-year.
Travel Guides achieved a Total TV average audience of 1.401 million per episode. An average of 225,000 viewers watched each episode on 9Now – up 6.3% year-on-year.
Love Island Australia is once again a smash hit, averaging 734,000 viewers per episode, of which 576,000 are exclusively on 9Now – up 104% year-on-year. The program consistently ranks as Australia’s No. 1 program with People 16-39.
9News is the No. 1 news bulletin across the 5 City Metro. 9News (M-F) recorded a Total TV Audience of 1.263 million – up 11% year-on-year. Each night, an average of 130,000 viewers stream 9News via 9Now – up 48% year-on-year.
A Current Affair is Australia’s No. 1 daily current affairs program with a Total TV Audience of 1.027 million viewers each night – up 7% year-on-year.
60 Minutes is Australia’s weekly commercial free-to-air current affairs program with a Total TV Audience of 873,000 each week – up 10% year-on-year.
Source: OzTAM © 2025, TVMAP VOZ Program Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2025], 01/01/2025-25/11/2025 V STLY, National (Incl Spill), Nine Content, Avg Aud (000s), Total People, Total TV, Broadcast TV, BVOD, Con 28 as at 26/11/2025, Women’s AO Final excludes Gem coverage, Tipping Point Aus is calculated average, Love Island Aus YoY % based on overnight
Media Release – Nine
Link to 9Now HERE
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Ratings 2025 | 9 Network #1 in 2025 with all key demos and total people
