Q1 Ratings on Channel 9 – With more hit programs than any other network, the 9Network has enjoyed its best ever start to the year since the inception of OzTAM in 2001, together with record streaming numbers on 9Now.
At the conclusion of Quarter One of 2023, the 9Network is a dominant No. 1 on linear television with People 25-54, 16-39, Grocery Shopper + Child and Total People, while 9Now is trouncing the opposition as Australia’s outright No. 1 CFTA BVOD platform with all key demos and Total People.
The unassailable combination of the 9Network’s market leading television network, coupled with the country’s favourite BVOD platform, make for a truly powerful Total TV proposition.
The bumper free-to-air and commercial shares achieved by the 9Network are the highest on record at this point of the year.
Across both the calendar year and the survey year, the 9Network has blitzed all opposition.
The 9Network and Nine’s primary channel have won every week of the ratings survey period with all key demographics and Total People.
9Now is also enjoying its best ever start to the year with record viewing on Australia’s No.1 CFTA BVOD platform.
More than 5.4 billion minutes of content has been streamed on 9Now in 2023 – a year-on-year increase of 14%. 9Now has won every week of the year-to-date against its commercial free-to-air competitors with People 25-54, 18-39 and Total People.
Australia’s undisputed No. 1 program in Quarter One is Married at First Sight, which has left all opposition in its wake.
MAFS currently has a Total TV average audience of 2.023 million viewers per episode – up 5% year-on-year.
MAFS currently has an average BVOD audience of 658,000 per episode, indicating a third of the program’s audience is streaming it on 9Now.
The blockbuster program will come to an explosive conclusion over two massive episodes this Sunday and Monday.
Also performing strongly for Nine in Q1 were:
Big Miracles – Total TV average audience of 707,000 viewers per episode
The Hundred with Andy Lee – Total TV average audience of 673,000 viewers per episode
Under Investigation with Liz Hayes – Total TV average audience of 667,000 viewers per episode
A Current Affair is Australia’s No. 1 public affairs program with a Total TV average audience of 884,000 viewers per episode since new host Ally Langdon joined the show. On Monday of this week, A Current Affair recorded its highest rating episode of the year with an average audience of 1.1 million.
The new-look Today show, with Karl Stefanovic and Sarah Abo, is winning the breakfast slot across the combined East Coast capitals of Sydney, Melbourne and Brisbane. Each week, the Today show reaches an average of 1.6 million viewers.
And Nine’s coverage of the NRL season (Rounds 1-4) has audiences up 12% year-on-year across Total TV.
Michael Healy, Nine’s Director of Television, said:
“These results are nothing short of phenomenal. To have achieved our best first quarter on record is a real credit to everyone at Nine and to our production partners for creating such engaging programming that has resonated so strongly with the Australian public. We don’t take the loyalty of our viewers for granted and look forward to providing even more compelling viewing moments in the coming months.”
Michael Stephenson, Nine’s Chief Sales Officer, said:
“At the beginning of the year we said Nine would be the safest bet for Australian advertisers and after the first quarter there is absolutely no doubt that we have delivered the biggest audiences across our Total Television platforms.
Married At First Sight has delivered year-on-year growth across Total Television, the NRL has got off to an absolute flyer delivering year-on-year growth across Total Television and we’ve still got Lego Masters, Parental Guidance and The Summit all to come over the course of the next three months, in addition to the NRL State of Origin, and news and current affairs. We are up to 10 points ahead of our nearest competitor in audience share – if you want consistency of audience, Nine is the only place to come.”
More TV Central Nine content HERE
Link to 9Now HERE
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