Love Island Australia on Channel 9 has sponsors falling in love

Love Island Australia on Channel 9 has sponsors falling in love – Get your sunnies out…it’s going to be a hot Spanish summer!

As viewers fall in love with season seven of Love Island Australia, sponsors are experiencing why it’s one of the hottest shows in the world for brands connecting with hard-to-reach younger audiences.

With Love Island Australia premiering on 9Now last Monday at 6pm before screening on Channel 9 later that night, the series continues to carve out an enviable 16-39 demographic viewership to deliver a full funnel solution for brands.

This year’s launch episode of Love Island Australia (which screened last Monday, October 27) has recorded a whopping Total TV Audience audience of 658,000, up 18% Year on Year, and is the highest rating launch episode on 9Now in franchise history.

The first four episodes on 9Now have reached over 1m Australians, with nearly 60% of the audience under 40. So far, season 7 on 9Now is up a massive 65% Year on Year.

As the sexy singles flirt up a storm and try to resist temptation and wicked sins in the Mallorcan villa, Love Island Australia continues to attract new brands that can leverage a globally-renowned format while maximising opportunities for their products to reach audiences in a safe, contextual environment.

Joining season seven for the first time will be Subway and Specsavers.

Subway’s first sponsorship of Love Island Australia will feature integration including a Subway Pool Party, where the Islanders will play Spin the Sub. Subway is also sponsoring the annual Love Island Men’s Pageant – Mr Sublime! – while Sophie Monk is lending her voice to their TVCs running through TX timing.

Specsavers’ Contact Lenses will be seen throughout the Villa and the brand is also sponsoring a “I Can See Clearly Now” optometry-themed challenge.

Also signing on as sponsors are Besa & NEFT, with Besa mi vino the wine seltzer and NEFT Vodka cocktails available to the Islanders as they enjoy their steamy party nights by the villa pool.

To keep the singles looking their hottest, Rimmel and LYNX return for their second seasons. Rimmel products will be displayed in the Girls’ Glam Room, while throughout the series, they will have Get Ready Cam moments where the girls show how they use Rimmel products.

This year, LYNX has taken its in-show presence to the next level. In addition to its signature spot on the boys’ bedroom dresser, the brand now plays a more dynamic role—featuring in-show before a date and a challenge to ensure the boys are at the top of their fragrance game.

Nine’s director of content partnerships and client experience, Sarah Stewart, said:

“Love Island Australia continues to offer brands a unique BVOD first opportunity that consistently delivers a hard-to-reach audience via a cast of strong influencers who seamlessly integrate brands within the series and extend the show’s impact across social media.”

Love Island Australia 2025, again narrated by Eoghan McDermott, is produced by ITV Studios Australia for the 9Network.

Love Island Australia is available for streaming on 9Now, dropping at 6pm AEDT every Monday to Thursday.

TV Central Nine content HERE

Love Island Australia on Channel 9 has sponsors falling in love

About the Show

Love Island Australia on Channel 9 is back 27 October – The Islanders are sorely tempted by Love Island Australia’s wicked sins in season seven, premiering on 9Now on Monday, October 27, at 6.00pm AEDT, dropping every Monday to Thursday, and a premiere special on Channel 9 after The Golden Bachelor.

Love Island is the hottest television format in the world thanks to the hugely successful series in the UK and the United States, that aired on 9Now and Stan.

Host Sophie Monk will welcome another group of stunning single Islanders into the lavish villa on the sexy Spanish island of Mallorca. As they search for a true connection, challenged by lust, envy and greed, will love conquer all when temptation comes knocking?

Love Island Australia on Channel 9 has sponsors falling in love

ITV Studios Australia Creative Director, Alex Mavroidakis, said:

“The Love Island brand continues to go from strength to strength around the world, and this upcoming series will lift the bar even higher.”

Expect beautiful love stories, epic betrayals, and loads of laughs to keep the audience glued to their screens.

Who from season seven of Love Island Australia will pass the sinful tests, find real love, make the finale, and take home the winning cash prize of $50,000?

And follow @9Now across socials to get all the best gossip direct from Mallorca as 9Now’s Stream Queen Elle Ray shares behind-the-scenes content and exclusive Islander interviews.

Love Island Australia’s growth soared in season six, with the launch episode recording a whopping audience of 516,000 on 9Now, the highest rating episode on 9Now in franchise history.

Love Island Australia 2025, again narrated by Eoghan McDermott, is produced by ITV Studios Australia for the 9Network.

Here are the show stopping Islanders in season seven