9 Upfronts 2026 | Nine turns up the volume on brand storytelling with Powered TV – Nine is turbo-charging how brands connect with audiences by dramatically expanding its Powered division with the introduction of PoweredTV.
Moving past traditional advertising, this accelerated strategy will deliver premium, brand-funded content and integrations across Nine’s newly unified Streaming & Broadcast division, combining the full strength of the 9Network, 9Now, and Stan.
This isn’t just an update – it’s an evolution. Nine is unlocking significant new peak-time opportunities for partners, creating original formats and premium multi-platform shows built around brands.
The integration is so seamless it elevates the viewing experience, turning thebrand into a welcomed, meaningful part of the story – not an interruption – for audiences on any screen they choose.
Director of Nine Powered, Lisa Day, said:
“Nine’s Powered division is already the best in class for seamless and effective integration, and PoweredTV will take this to an entirely new level by turning up the volume on our incredible offering.”
Media Release – Nine
Link to 9Now HERE
TV Central Nine content HERE
9 Upfronts 2026 | Nine turns up the volume on brand storytelling with Powered TV
