9 Upfronts 2026 | Nine launches brand safe vertical video on 9Now – With unpredictable, user-generated content driving global social media platforms, Nine has supercharged 9Now with an Australian-first for a local BVOD, launching a new brand safe vertical video proposition, 9Now Stories.
Using curated content from Nine’s wide portfolio of trusted brands, 9Now Stories delivers short form, premium vertical video across entertainment, sport, news and current affairs in an owned and operated environment that ensures emphasis is on trust and reliability. Content will be curated by Nine’s video content division based within 9News.
The content is time-sensitive, able to be shared by users, and tied to specific Nine brands, events or topics, utilising the broadcaster’s high quality production standards, trusted journalism and editorial oversight. Users are able to link through to programming on 9Now with future upgrades expected to reach Stan and Nine’s publishing sites.
Hamish Turner, Executive Director – 9Network & 9Now, said:
Vertical video has arrived on 9Now, delivering a mobile first destination with trusted content in a format they love. The experience provides a powerful tool for driving a daily habit with Australia’s best content. It is our first step in driving deeper user engagement and providing a new, high-value channel for our partners.
Nick Young, Nine’s Commercial Director – Digital, said:
“9Now Stories is an exciting new format that puts brand safety first, ensuring any advertising appears alongside content of the highest quality and relevance. Over the next few months, we are committed to scaling the product to become a daily habit of 9Now users and as we build that scale we will be introducing integrated sponsorship opportunities and unique video ad capabilities.”
Media Release – Nine
Link to 9Now HERE
TV Central Nine content HERE
9 Upfronts 2026 | Nine launches brand safe vertical video on 9Now
