The 9Network is Australia’s No.1 network, with Nine’s clear strategy of creating and distributing Australia’s most watched content year round.
The end of the 2022 ratings survey year marks the fourth consecutive year the 9Network has made a clean sweep of all key demos. 9Now is the clear number 1 commercial BVOD platform.
- No.1 network with all key demographics 25-54, 16-39, GS + Child across calendar year.
- No.1 network with Total People across calendar year.
- No.1 primary channel with all key demographics and Total People – across both calendar year and ratings survey period.
- No.1 network and No. 1 primary channel with all key demographics and Total People – across both calendar year and ratings survey period (excluding Commonwealth Games).
- No.1 commercial free-to-air BVOD platform – 9Now – with all key demographics and Total People.
- No.1 highest rating program of the year. The Australian Open Women’s Final – Presentation recorded a Total TV audience of 4.1 million.
- No.1 highest rating non-sports program of the year. The Block – Winner Announced with a Total TV audience of 2.664 million.
- Channel 9 has 16 of the Top 20 programs of 2022 with Total People and 17 of the Top 20 programs with People 25-54 and 16-39, including all five of the Top 5.
- In 2022, 9Now has recorded 15.7 billion Live + VOD minutes – a year-on-year increase of 19%.
- Live streaming on 9Now has driven the huge increase with 7.9 billion live minutes streamed in 2022 to date – a year-on-year increase of 50%.
In 2022, Channel 9 can lay claim to the highest rating program of the year with the Australian Open Women’s Final – Presentation recording a Total TV audience of 4.1 million. It was the highest rating Australian Open Women’s Final of all time and recorded the highest live BVOD audience of the Australian Open ever, with 241,000 people tuning in on 9Now.
The all-Aussie Men’s Doubles Final was the highest rating Australian Open Men’s Doubles match of all time. It drew a national Total TV average audience of 2.5 million.
The combination of the Women’s Final and the Men’s Doubles Final on Saturday, January 29 gave the 9Network the highest primetime commercial shares in OzTAM history with People 25-54 (81.2%), 16-39 (84.9%) and Total People (78.6%).
Our broadcast of the Men’s Final of the Australian Open achieved a national Total TV average audience of 2.3 million. It was the highest rating Men’s Final in four years. On 9Now, the Men’s Final recorded a Live BVOD Audience of 227,000 – a year-on-year increase of 157% and the highest live BVOD Audience of an Australian Open Men’s Final ever.
The Block – Winner Announced is the highest rating non-sports program of the year on linear TV and recorded a Total TV audience of 2.664 million.
Channel 9 has 16 of the Top 20 programs of 2022 with Total People and 17 of the Top 20 programs with People 25-54 and 16-39, including all five of the Top 5.
The continued dominance of the 9Network is driven by a powerhouse of the biggest shows on Australian television.
Married at First Sight achieved a Total TV average audience of 1.995 million per episode – an increase of 55% on its overnight audience. An average of 547,000 viewers watched each episode on 9Now.
Underbelly: Vanishing Act is the highest rating new Australian drama launch in three years (5 City Metro). Across its two episodes, it achieved a Total TV average audience of 1.621 million – an increase of 60% on its overnight audience. An average of 358,000 viewers watched each episode on 9Now.
In its incredible 18th series, The Block achieved a Total TV average audience of 1.607 million per episode – an increase of 35% on its overnight audience. An average of 274,000 viewers watched each episode on 9Now.
Lego Masters achieved a Total TV average audience of 1.284 million per episode – an increase of 49% on its overnight audience. An average of 182,000 viewers watched each episode on 9Now.
Travel Guides achieved a Total TV average audience of 1.165 million per episode – an increase of 35% on its overnight audience. An average of 140,000 viewers watched each episode on 9Now.
Australian Ninja Warrior achieved a Total TV average audience of 872,000 per episode – an increase of 23% on its overnight audience. An average of 85,000 viewers watched each episode on 9Now.
Beauty & The Geek Australia achieved a Total TV average audience of 826,000 per episode – an increase of 37% on its overnight audience. An average of 147,000 viewers watched each episode on 9Now.
Celebrity Apprentice Australia achieved a Total TV average audience of 737,000 per episode – an increase of 33% on its overnight audience. An average of 108,000 viewers watched each episode on 9Now.
My Mum Your Dad has achieved a Total TV average audience of 725,000 per episode (to date) – an increase of 38% on its overnight audience. An average of 154,000 viewers watched each episode on 9Now.
Love Island Australia is a smash hit on 9Now, averaging 275,000 viewers per episode on the BVOD platform.
Michael Healy, Nine’s Director of Television, said: “I’m so incredibly proud of the efforts of everyone in the broader Nine family. Their tireless work and boundless creativity have once again cemented our dominance across digital and linear viewing. Throughout 2022, night in, night out, our programs have consistently won the key demographics while dominating water-cooler conversations across the country. And 9Now has completely owned the commercial free-to-air BVOD space with 50% share of the market. As always, I’d also like to thank our production partners who have helped to deliver content that engages, informs and entertains.”
Michael Stephenson, Nine’s Chief Sales Officer, said: “It doesn’t matter how you want to look at it or how you want to cut the numbers, for the fourth year in a row, Nine is the undisputed leader. Number 1 16-39, number 1 25-54, number 1 Grocery Shopper with Child and number 1 in BVOD. We’ve got the biggest formats. We dominate from the beginning of the year until the end of the year. We’ve got the most consistent schedule, available across every screen. And next year is going to be even bigger.”
Media Release – Nine
