Alone Australia ratings on SBS – Alone Australia has now secured its place as SBS’s most watched ever original production In terms of total consumption.
Alone Australia has redefined the model for Total TV in Australia with a broad appeal TV show, being driven by on demand BVOD viewing, consistently going to No.1 among the key advertising demo of 25-54s in seven day viewing.
Six episodes of Alone Australia have now passed the one million viewer mark.
SBS continues to dominates Australian digital TV viewing taking out seven of the top 10 spots in OzTAM 28 Day VPM rankings
Key callouts:
- With last night’s finale seeing rewilding facilitator Gina Chick take out the first series of Alone Australia, the program has delivered for SBS its most watched original production, in terms of total consumption
- Audience numbers continue to build with the first six episodes of Alone Australia passing the 1 million viewer mark driven largely by the show’s incredible success on SBS On Demand with a significant portion of the audience coming from online streaming.
- Alone Australia has also been a significant commercial success redefining the model for Total TV in Australia with a broad appeal TV show where BVOD viewing outstripped overnight linear viewing and with the show consistently going to No.1 among the key advertising demo of 25-54s in seven day viewing.
- Commenting on the tremendous success of the series Kathryn Fink SBS’s Director of Television said: “Alone Australia has really captured the public imagination. It’s not only SBS’s highest rating series to date in 2023, but also our most successful ever original commission, in terms of total consumption. More than half of the episodes have now had a Total TV audience of more than one million viewers, with much of that being driven by SBS On Demand. The hit series demonstrates the strong shift to the multiplatform on-demand world that television is increasingly moving to.”
- In the two months since the debut of Alone Australia the first episode of the show has seen an incredible 356% Total TV uplift driven largely by Australians watching on SBS On Demand. The other nine episodes have also had significant uplifts of between 157% and 294% respectively. See breakdown below.
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- The Total TV audience for episode one now stands at 1.35m (when taking into account both SBS On Demand and 28 Day Timeshift) and remains SBS’s highest rating program for 2023 to date. Episode two to six are now at a Total TV audience of between 1.09m and 1.30m. Episodes 7, 8 and 9 also continue to grow with Total TV audiences of in excess of 853,000 each.
- Since the launch of the series two months, a quarter of all new accounts on SBS On Demand have watched Alone Australia. And, we have seen one million consumption hours added so far to the Alone franchise after users have watched the local version.
- SBS is also continuing to dominate the 28 Day OzTAM VPM rankings through the success of both Alone Australia as well as Rogue Heroes with the network taking out an incredible seven of the top 10 slots.
- Alone Australia is an A&E Network format and ITV Studios Australia production for SBS.
- Linear TV audiences also continue to be strong for the show. Episodes 10 and 11 of Alone Australia, broadcast last night, had a linear audience of 370,000 (metro: 231,000 reg: 139,000) and 391,000 (metro: 258,000 reg: 133,000) respectively. Since 7.30pm yesterday a further 79,000 and 45,000 viewers respectively have watched these episode on SBS On Demand (Live+VOD) bringing its total audience to date to 448,000 and 436,000.
- The Alone Australia reunion, hosted by Amanda Keller, which was available solely on SBS On Demand has had 25,000 people view it since it was made available online last night.
- Last night SBS had a metro linear share of 7.0% on its primary channel and 10.9% network share in total people.
Alone Australia – available on SBS on Demand
Media Release – SBS
TV Central SBS content HERE
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