Tonight | Gruen on ABC TV and ABC iview: Season 18 takes on the week in advertising – Gruen season 18 episode 11 brings Wil Anderson, Todd Sampson, Russel Howcroft and the expert panel back for another sharp look at advertising.
The long-running ABC favourite continues its 18th season with more analysis, laughs and clever takedowns. This week, the Gruen team sifts through the ads that grabbed attention, as well as the ones that may have tried a little too hard.
The ads everyone is talking about
Gruen has built its reputation on cutting through the spin. Each episode looks at the campaigns, messages and marketing tricks that shape what Australians see every day.
This week, Gruen season 18 episode 11 keeps that focus on the ads making noise right now. Some campaigns chase emotion. Others aim for humour. However, every brand wants the same thing: attention.
That is where Gruen works best. The panel looks beyond the glossy finish and asks what each ad is really trying to do. As a result, viewers get more than jokes. They also get a smart look at the strategy behind the sell.
Wil Anderson leads the panel
Wil Anderson returns as host, keeping the pace quick and the questions sharp. Meanwhile, Todd Sampson and Russel Howcroft bring deep advertising experience to the desk.
The wider panel adds fresh views each week. Together, they unpack what worked, what missed, and what might have sounded better in the boardroom.
Why watch
With season 18 heading toward its final episodes, Gruen remains a strong midweek choice. It is funny, fast and built around the kind of ads viewers already see everywhere.
For anyone who enjoys media, marketing or a clever look at modern culture, this episode should deliver. It also gives viewers a reason to think twice when the next big campaign lands.
Gruen season 18 episode 11 airs Wednesday 8 July at 8.00pm on ABC TV and ABC iview
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