Four Corners on ABC – The Chinese fast-fashion retailer overtook Amazon this year to become the most downloaded shopping app in the US.
With the company’s worth reportedly adding up to £43 billion dollars, it’s a fashion ecommerce success story, unrivalled.
Iman will explore how Shein has mastered social media marketing to become a global fast fashion phenomenon.
During the pandemic everyone from influencers to high-street loyalists grew to love it.
Then Shein’s infamously opaque business is starting to hit headlines — Rumours of exploitative working conditions in its factories and the devastating environmental impact of fast fashion are trending more than ever.
But very little has ever been brought to light – until now as undercover cameras go inside Shein’s factories in China for the first time. Reporter, Iman Amrani, investigates TikTok sensation: SHEIN
Inside the Shein Machine airs on Monday 31st July at 8.30pm on ABC TV and ABC iview.
Media Release – ABC
TV Central ABC content HERE
RelatedPosts
