Rohan Lund appointed Managing Director and Chief Executive Officer of SCA – Southern Cross Media Group Limited (ASX: SXL) today announces the appointment of Mr Rohan Lund as incoming Managing Director and Chief Executive Officer of the company (“MD & CEO”). Mr Lund joined the Board as a Non-Executive Director on 1 March 2026 and will transition to his role as MD & CEO on 1 May 2026.
Mr Lund previously served as Group Chief Executive Officer of the NRMA from 2016 to 2025, where he led the organisation’s transformation into a diversified transport, tourism and services group, with a strong focus on digital capability, brand trust, sustainability and member experience.
His tenure included extensive organisational change, portfolio diversification and the embedding of long-term strategic and cultural reform initiatives.
Prior to the NRMA, Mr Lund held senior executive leadership roles across Australia’s media and telecommunications sectors, including Chief Operating Officer of Foxtel, Group Chief Operating Officer of Seven West Media, founding Chief Executive Officer of Yahoo!7, and Chief Strategy Officer at Singtel Optus.
Chairman, Mr Heith Mackay-Cruise said:
“The Board is pleased to appoint Rohan as Managing Director and Chief Executive Officer of the company. Rohan brings deep media experience, digital and technology-enabled transformation capability, and values-driven leadership skills. He has led complex organisations through significant change, while maintaining a strong focus on culture, trust and long-term value creation. The Board is looking forward to working with Rohan to achieve our strategic objectives.”
Mr Lund said:
“Southern Cross Media Group is one of Australia’s most important media businesses, with great talent, content and impressive scale and reach across television, audio, digital and publishing. I am excited to work with the Board and leadership team to accelerate our digital and operational transformation and continue to strengthen our culture and performance in the interests of our shareholders, partners and people.”
On Mr Lund’s commencement as MD & CEO, Interim Executive Chairman, Mr Heith Mackay-Cruise will become Non-Executive Chairman and remuneration for Mr Mackay-Cruise will revert to his previous standard Chairman’s fees.
Attachment 1 to this announcement sets out the key terms and conditions of Mr Lund’s employment as MD & CEO.
Approved for release by the Board of directors.
Media Release – Seven
Link to 7plus HERE
TV Central Seven content HERE
Rohan Lund appointed Managing Director and Chief Executive Officer of SCA






















