FIFA Women’s World Cup on Channel 7 – a smash hit. Matildas v Ireland reaches 4.88 million viewers.
The Matildas’ opening match against Ireland in the FIFA Women’s World Cup 2023™ was an out-of-the-park hit with viewers, reaching 4.88 million people across the screens of the Seven Network.
The tense game, which saw the much-loved Matildas triumph over Ireland 1-0 in front of a sold-out crowd of 76,000 at Stadium Australia, attracted an average audience of 1.93 million – 1.74 million national broadcast audience of 1.74 million viewers on Seven (including 1.23 million in the capital cities), plus another 184,000 viewers on 7plus.
The game peaked at 2.28 million viewers and dominated its broadcast timeslot, scoring a 47.6% commercial audience share in total people, 53.9% in 25 to 54s and 57.8% in 16 to 39s.
Seven’s Head of Network Sport and Managing Director of Seven Melbourne, Lewis Martin, said:
“The FIFA Women’s World Cup 2023™ is off to a flying start on Seven and 7plus. It was fantastic to see the Matildas in action last night and their victory over Ireland was a great start to their campaign to claim the Cup.
“The FIFA Women’s World Cup 2023™ will be the biggest global sporting event of the year, the most-attended standalone women’s sporting event in history and a true celebration of women’s sport. We’re honoured to be bringing the key matches to all of Australia live and free.”
From 20 July to 20 August, 15 key matches in the FIFA Women’s World Cup 2023™ – including the two opening day matches, two Quarterfinals, both Semi-Finals and the Final, plus every Matildas game – will be seen on Seven, hosted by 7SPORT anchor Mel McLaughlin and broadcasting icon Bruce McAvaney.
In addition to hosting matches, Mel McLaughlin will present a daily Highlights program, a co-production with the sports content studio I Want It Yesterday Productions, to air 2.00pm (check local listings) each day of the tournament on Channel 7 and 7plus.
Stream replays of all Matildas matches on demand on 7plus, as well as bonus content including athlete interviews and feature stories.
7NEWS.com.au has also set up a dedicated FIFA Women’s World Cup 2023™ hub for breaking news, live match statistics, match scheduling and broadcast information.
FIFA Women’s World Cup 2023™ – Live and free on Seven and 7plus
Canada v Ireland: 8.00pm AEST, Wednesday, 26 July
Australia v Nigeria: 8.00pm AEST, Thursday 27 July
Media Release – Seven
TV Central Seven content HERE
