Bathurst 1000 roars for Seven – Streaming soars 24% Ant Middleton’s unprecedented first with Peter Brock Trophy
The Seven Network’s coverage of the 60th Supercars Championship Repco Bathurst 1000 from Mount Panorama was a hit with Australians yesterday, with over 5.13 million people watching the live racing action on Seven and 7plus over the weekend.
Seven’s live and free coverage of the high-octane race averaged 1.17 million total viewers nationally, including 81,000 on 7plus, as Shane van Gisbergen claimed his third Bathurst 1000 title, alongside co-driver, Richie Stanaway, in his final Bathurst appearance before he exits the Supercars Championship at the end of the season.
The action from Mount Panorama dominated its timeslot in total people, 25 to 54s and 16 to 39s.
Across the Bathurst 1000, over 54 million minutes of action was streamed on 7plus, up 24% year-on-year, with an overall 57.1% share of BVOD yesterday.
In a spectacular first, SAS Australia Chief Instructor Ant Middleton rappelled from a helicopter with the Peter Brock Trophy, delivering it to the Bathurst track in an unforgettable way.
Ant said:
“I’ve been here the whole weekend, seeing the fans, seeing the cars, and seeing the coming together of Australia – it happens right here in Bathurst. And to be able to deliver the Peter Brock Trophy was a complete privilege.”
Seven West Media Chief Marketing and Audience Officer, Melissa Hopkins, said:
“Seven’s live and free coverage of Bathurst united 5.1 million Australians – that’s massive. My thanks to Ant Middlton for delivering such an epic moment for Supercars and SAS Australia fans that won’t be matched.
“At Seven, we’re also doing things differently and enhancing the second screen experience. For the first time, our Bathurst 1000 coverage included real-time digital innovations for our audiences and brand partners that took the viewing experience to the next level.
“Our partnership with Komo and Repco saw exciting new broadcast and 7plus integrations for advertisers, where viewers could interact with broadcast content through a series of gamified opportunities – including being able to ask Seven’s presenters questions, ask questions to drivers live, and vote for their favourite Bathurst moment ever,” she said.
Media Release – Seven
Link to 7plus HERE
Bathurst 1000 roars for Seven
TV Central Seven content HERE
