7 Upfronts 2026 | Seven launches 7GeoPlus – A breakthrough in precision geo-targeting for connected TV.
The Seven Network has announced the launch of 7GeoPlus, a new geo-targeting technology that sets the benchmark for precision in connected TV advertising.
Developed in partnership with GeoComply, a global leader in geolocation and online fraud detection, 7GeoPlus was created to meet Seven’s ever-growing appetite to deliver local streaming accuracy for news and sport.
The Seven engineered integration delivers compliance-grade, GPS-level precision – beyond what traditional IP-based solutions can deliver and complementary to postcode targeting.
7GeoPlus is now available exclusively to Seven’s advertising partners, offering a powerful new way to seamlessly deliver location-relevant messaging to viewers across platforms.
Seven’s National Digital Sales Director, Jordan King, said:
“With 7GeoPlus, Seven separates itself from the other BVOD players in the market, delivering scalable precision and innovation in connected TV advertising.
“This cutting-edge technology is unlocking powerful new opportunities for retailers, franchisees, utilities and government agencies alike, enabling them to reach highly targeted audiences on 7plus with every single impression.”
Seven’s Head of Commercial Data, Stuart Kruger, said:
“Seven already leads the market with one of Australia’s largest authenticated audience data sets, geographically enriched by declared postcodes.
“With 7GeoPlus, Seven strengthens that position by introducing the most accurate geo-targeting signal in Australian connected TV.”
GeoComply’s GM Media & Entertainment, James Clark, said:
“By leveraging GeoComply’s precise geolocation solution, Seven’s advertising partners will gain a deeper understanding of their audience to optimise their ad placements for better ROI.
“This enhanced insight empowers Seven to deliver more relevant advertising, maximising both viewership engagement and revenue streams. Seven is the first streaming platform in the world to deploy this technology and is setting the standard when it comes to addressable advertising.”
Media Release – Seven
Link to 7plus HERE
TV Central Seven content HERE
7 Upfronts 2026 | Seven launches 7GeoPlus
