The Summer I Turned Pretty on Prime Video reached 70 million viewers globally – below success metrics for Season 3 of The Summer I Turned Pretty.
The Summer I Turned Pretty (TSITP) Season 3 Success Bullets:
- TSITP S3 has reached 70M viewers globally on Prime Video through its first 70 days (7 days post finale)
- TSITP S3 delivered global viewership growth for second consecutive season, exceeding S2 by 65% through its first 70 days
- In addition to delivering global viewership growth each season, TSITP S3 viewership saw strong growth over the course of its launch window, with viewership peaking during the premiere of the finale in mid-September
- TSITP S3 is the most-watched TV season ever among Women 18-34 on Prime Video
- A global hit, almost 60% of the TSITP audience is International, with outsized performance in the UK, Germany, and Brazil
- TSITP S3 was the #1 title globally on Prime Video over the course of its launch window and has reached #1 in 140+ countries
Quote from Jenny Han:
“When I first wrote The Summer I Turned Pretty 17 years ago, I could never have imagined it would resonate with so many people around the world and ignite such a passionate global conversation. To have the opportunity to take my books from page to screen, and to see fans embrace it with so much excitement, has been a dream come true. I’m so grateful to everyone who worked on this show including our exceptional cast and crew, and to Prime Video for supporting this series and my vision. This summer has been nothing short of magical, and I can’t wait to welcome everyone back to Cousins Beach for the movie!”
ADDITIONAL BACKGROUND ON THE SUMMER I TURNED PRETTY:
TSITP Music:
- 150 songs were used in Season 3 including 13 Taylor Swift songs and “Oh! Darling” by The Beatles (they are notoriously known for not clearing their songs for film/tv)
- Artists featured within the series saw streaming increases up to 4,500% and sales increases up to 41,200% (Source: Republic Records via their analytics team)
- Ariana Grande’s “We Can’t Be Friends (wait for your love)” was the biggest gainer on Spotify Global Charts after being used in Episode 307 up 38 spots to #60 (Source: Ariana’s record label, Republic Records, but is also available publicly via Spotify)
- Olivia Rodrigo’s “Lacy” saw a 480% increase in TikTok creates after the song was used in Episode 302 (Source: Olivia’s record label, Interscope Records via their music licensing team)
The Summer I Turned Pretty Season 3 Social Round-Up:
- Prime Video’s #1 most social engagements for a series at 915MM, generating 2.5X more engagements than any other title. Season 3’s momentum trumped its predecessors, outperforming Season 2 by 3:1 and Season 1 by an astonishing 19:1. This trajectory underscores a fandom that’s not just growing but snowballing, fueling TSITP’s reputation as Prime Video’s most socially magnetic series.
Prime Video’s #2 most talked-about Series at 4.3MM (2nd to Hazbin Hotel at 7.7MM) - Season 3 shattered viewership expectations, amassing 2.8B views, with TikTok and Instagram accounting for 86% of total views. Localized content from PV Indonesia and PV Philippines, along with the series’ title page, solidified the series’ status as a global cultural phenomenon.
- By the Numbers:
- 915MM engagements
- 48B impressions
- 2.8B video views
The Summer I Turned Pretty on Prime Video – now streaming
Media Release – Prime Video
TV Central Prime Video content HERE
The Summer I Turned Pretty on Prime Video reached 70 million viewers globally
