The Lost Flowers of Alice Hart on Prime Video – Prime Video, in partnership with Barnardos Australia, announced the launch of the charity initiative “Empower With Flowers,” encouraging Australians to gift a bouquet of native flowers.
Every bouquet purchased from supporting partner Floraly will help empower women escaping domestic and family violence, by supporting Barnardos Australia in providing safe houses, counselling, and legal aid. Twenty dollars will be donated from each purchase and matched by Prime Video in Australia, thanks to the Amazon Original series The Lost Flowers of Alice Hart, which is a compelling story of female resilience, friendship, and the power to overcome tragedy.
The “Empower With Flowers” initiative was inspired by the language of flowers used in Holly Ringland’s debut novel and the Amazon Original series The Lost Flowers of Alice Hart to communicate messages of love and hope.
Launched to coincide with the finale of the series on September 1, the “Empower With Flowers”campaignwill be live until September 30 on Floraly, with flexible delivery date on all orders. Every flower delivery will include an illustrated card explaining the initiative and inviting the recipient to continue to empower women by sending a bunch of natives to a friend.
“The ‘Empower with Flowers’ campaign is an important initiative in partnership with Barnardos Australia and Floraly. Australian Original series The Lost Flowers of Alice Hart was a passion project for the team at Prime Video who wanted to do more and help support women and children faced with difficult circumstances,”
– said Hushidar Kharas, Country Manager Prime Video Australia and New Zealand.
“At Prime Video we are committed to supporting local organisations like Barnardos Australia to help raise awareness of issues surrounding family and domestic violence. We hope that through the act of gifting a beautiful bunch of native flowers, it will help someone in need as a result from this initiative.”
“Powerful storytelling has the ability to bring to life the extraordinary impact that domestic and family violence has on childhoods. Barnardos are thrilled to be partnering with Prime Video and Floraly to honour Australian series The Lost Flowers of Alice Hart by supporting families to be safe and free of violence. A gift of Floraly natives can help us tell a new story about families that can recover and thrive,” said Barnardos CEO Deirdre Cheers.
“The team at Floraly is passionate about supporting causes like this, which have the power to make a real difference in peoples’ lives,” says Tristan Sender, CEO of Floraly. “People have always shown one another love and support through the gifting of flowers, and thanks to the ‘Empower With Flowers’ initiative, they’ll also be able to help raise awareness about the devastating impact of domestic and family violence in Australia.
By supporting Barnardos with a $20 donation from each natives bouquet sold, we hope we’re able to help empower women who’ve experienced domestic violence and make a positive impact on their lives.”
Australians can learn more about the campaign and gift a bouquet from the “Empower With Flowers” collection to support Barnardos Australia here.
Series Synopsis:
The Lost Flowers of Alice Hart tells the emotionally compelling story of Alice Hart. When Alice, aged 9, tragically loses her parents in a mysterious fire, she is taken to live with her grandmother June at Thornfield flower farm, where she learns that there are secrets within secrets about her and her family’s past.
Set against Australia’s breathtaking, natural landscape, and with native wildflowers and plants providing a way to express the inexpressible, this enthralling family drama spans decades. Alice’s journey as she grows from her complicated past builds to an emotional climax when she finds herself fighting for her life against a man she loves.
The seven-part series is based on the best-selling Australian novel of the same name by Holly Ringland. The series stars Sigourney Weaver, Asher Keddie, Leah Purcell, Frankie Adams, and Alycia Debnam-Carey. Other cast members include Alexander England, Charlie Vickers, Tilda Cobham-Hervey, Sebastián Zurita, Alyla Browne, and Xavier Samuel.
The Lost Flowers of Alice Hart is produced by Amazon Studios, Made Up Stories, and Fifth Season. The Lost Flowers of Alice Hart is executive produced by Jodi Matterson, Bruna Papandrea, and Steve Hutensky of Made Up Stories, and Sigourney Weaver, Sarah Lambert, and Glendyn Ivin. The series was produced by Barbara Gibbs and co-executive produced by Made Up Stories’ Lucinda Reynolds. Ivin directs all seven episode and Lambert serves as showrunner.
The Lost Flowers of Alice Hart – available on Prime Video
Media Release – Prime Video
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