New Netflix & YouGov Research Reveals Insights on Aussie Fans – Decade-old songs shot up to #1, niche sports have become mainstream, forgotten novels returned to bestseller lists, chessboard sales skyrocketed, and Regency-era fashion is having a major revival.
This is all thanks to the strength of fan communities, or fandoms, that have grown around Netflix films and series. These stories have united people globally through their shared passion for the characters, fashion, locations, music and other aspects, turning them into pop culture moments.
To better understand our Aussie fans, we partnered with YouGov to find out what they’re watching and how they’re experiencing their fave titles.
What the survey says
Introducing the “Tudunny”
The dedication of Netflix fans shows up not only in their viewing habits and conversations but also in the weird and wonderful places they indulge their favourite films and series, with 21% of the respondents revealing they have watched Netflix on the toilet.
At Netflix, we’re committed to engage with our fans wherever they may be. So, what happens when you combine the familiar “Tudum” sound that plays at the beginning of a Netflix title with “dunny”, the quintessential Aussie slang for toilet? The “Tudunny”, of course!
Merging research with cultural insights, the “Tudunny” brings ultimate fandom experience to life. Fans can immerse themselves in selfie-friendly sets inspired by some of Netflix’s most talked about shows, including Emily in Paris, Heartbreak High,and Squid Game. By stepping into these sets, fans can celebrate the worlds they love most and keep their fandom thriving.
This public activation will be live from 9 AM – 5 PM on Thursday February 22 at Hickson Road Reserve for fans to enjoy!
Media Release – Netflix
New Netflix & YouGov Research Reveals Insights on Aussie Fans
Link to Netflix HERE
New Netflix & YouGov Research Reveals Insights on Aussie Fans
TV Central Netflix content HERE
