Fetch TV Appoints MOTTO to Spearhead Premium CTV Advertising Sales – Fetch TV, a leading Australian home entertainment platform, today announced the appointment of independent media sales and strategy company, MOTTO, as its exclusive sales representation partner for premium Connected TV (CTV) advertising inventory.
This strategic partnership is set to significantly strengthen Fetch TV’s advertising sales footprint across Australia and reinforces its commitment to expanding its advertising capabilities.
Fetch TV is subscription streaming service and universal aggregator of free-to-air broadcast channels, BVOD, SVOD, and AVOD services delivered via broadband and accessed through set-top boxes. With a presence in approximately 700,000 Australian homes and reaching nearly 2 million unique Australian users monthly, the platform offers a compelling environment for advertisers.
Dominic Arena, CEO of Fetch TV, said:
“Fetch TV offer brands a unique opportunity to reach highly-engaged audiences through a unified, intuitive user interface. We are delighted to appoint MOTTO as a key partner to sell Fetch’s in-home premium video and CTV display inventory, enabling brands to effectively tap into our growing audience with innovative advertising solutions. As more advertisers embrace Fetch TV’s quality audience and high-impact solutions—such as exclusive TV screen and video ad break takeovers, and shoppable carousels—it’s crucial to have the market expertise and relationships that the MOTTO team possesses.”
Cameron Knight, Director of MOTTO, said
“Fetch TV offers a dynamic and engaging gateway for advertisers onto the largest screens in Australian homes. As media consumption habits change, Fetch is rapidly emerging as a major force in the evolving Australian media landscape. MOTTO is well placed to apply data-driven insights and strategic creative collaboration to deliver effective, impactful advertising solutions across the Fetch platform.”
Fetch TV is renowned for curating and presenting a broad combination of local and global content through an intelligent, all-in-one user interface. Households spend over 4 hours of average daily engagement on the service.
This partnership will allow more brands to connect with this engaged audience using advertising solutions proven to deliver great results in awareness and purchase intent.
This collaboration underscores Fetch TV’s position as a valuable partner in the evolving media landscape, dedicated to innovation and providing a premium platform for advertisers.
Media Release – Fetch TV
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Fetch TV Appoints MOTTO to Spearhead Premium CTV Advertising Sales
