10 releases figures for The Bachelor Australia 2023
Series to-date, The Bachelors averaged a total national audience of 612,000, lifting 54% on overnight audiences.
The Bachelors Australia continues its success on BVOD with last Sunday’s episode lifting 54% to 564,000 with 7 day viewing. It was the #1 show in 25 to 54s.
The Bachelors Australia’s series to-date capital city audience is 32% bigger than this summer’s Big Bash on Seven (245,000 viewers), 74% bigger in under 50s, 84% bigger in 25 to 54s and 111% bigger in 16 to 39s.
Source: OzTAM, 5 City Metro, Consolidated 7, Week 51 to Sunday of Week 5 2023, Network Seven, all coverage, Nine primary, -NIGHT coverage
OVERNIGHTS
The Bachelors Australia Grand Finale:
- 546,000 total national viewers (metro + regional + live stream + 1 day BVOD)
- 542,000 national viewers (metro + regional + live stream)
- #1 entertainment show in under 50s and 16 to 39s.
- #2 entertainment show in 25 to 54s.
The Bachelors Australia Grand Finale – The Final Decision:
- 576,000 total national viewers (metro + regional + live stream + 1 day BVOD)
- 563,000 national viewers (metro + regional + live stream)
- Achieves its biggest overnight audience of the season.
- #1 entertainment show in 25 to 54s.
- #2 entertainment show in under 50s and 16 to 39s.
Daniel Monaghan:
Senior Vice President Content and Programming, Paramount Australia and New Zealand (ANZ), Daniel Monaghan, said: “Australians have once again declared their love for The Bachelors Australia with our finale’s on-screen engagements turning into strong audience engagement securing the #1 entertainment spot in under 50s, 25 to 54s and 16 to 39s.
“The Bachelors Australia has been the number one commercial series on BVOD since it launched with 110 million minutes viewed to date and continuing to grow.
“And it’s just the beginning for our stellar 2023 slate with the premiere of Australian Survivor and Taskmaster this week so we know we’ll continue to build from here.”
Rod Prosser:
Chief Sales Officer, Paramount ANZ, Rod Prosser, said: “The Bachelors Australia has certainly flourished on BVOD, averaging phenomenal growth of 54% with catch up audiences.
“This shows the utility and engagement of our programs moving throughout our multi-platform ecosystem to meet viewing preferences.
“And the series has got Australians talking regularly trending number one on Twitter, so audiences definitely want an alternative to sport in summer and that’s what we’ve delivered with The Bachelors Australia.”
