Australian Survivor: Brains v Brawn on 10 sponsors revealed – Brands Ready? Go! Sponsors Revealed For Australian Survivor. IKEA And ahm Join Australian Survivor: Brains V Brawn II As Major Brand Sponsors.
The new season of Australian Survivor: Brains V Brawn II has attracted a diverse range of brands across a variety of sectors, all leaning into the format to leverage the legion of devoted superfans and connect with new viewers.
For the first time in Australian Survivor history, global home furnishing brand, IKEA will treat the castaways in Samoa to much-needed everyday comfort as an integrated brand sponsor.
Private health insurer, ahm, is also harnessing Australian Survivor IP in a bespoke animated TVC aligned with its ‘You’re Good’ platform.
Tamar Hovagimian, Head of Integration & Partnerships, Paramount Brand Studio, said this was just two of the varied brands accessing premium assets this season showing the audience power of the format.
“We cannot wait for audiences to see the brand moments for IKEA in this season of Australian Survivor: Brains V Brawn that will juxtapose the harsh conditions of camp life with the comfort of IKEA’s complete sleep range.
“The added element of an audience competition to win generous IKEA vouchers will also elevate engagement with viewers keen to get their own slice of comfort,”
– said Tamar.
Peter Moore, Head of Media for IKEA Australia said:
“We’re thrilled for IKEA to be a key sponsor for this season of Australian Survivor: Brains V Brawn, connecting with a fiercely loyal and engaged national audience.
“We could not think of a better platform than Survivor to highlight the importance of sleep and the comforts from home we often take for granted.
“With nearly three in four Australians struggling to get a good night’s sleep, we have no doubt that our Survivor contestants will be feeling this firsthand.
“It has been a pleasure collaborating with the Paramount Brand Studio team to design a meaningful and impactful sponsorship to showcase IKEA, through in-program integrations, and clever use of our brand creative,”
– added Peter.
ahm Head of Marketing, Samantha McLeod, said:
“The Australian Survivor IP was an ideal alignment for ahm to lean into and create a fun and engaging TVC that echoes this iconic format and amplifies our brand.”
Tamar added:
“These sponsorships are a win-win elevating both our show and the brands in fresh and entertaining ways that we know will connect with audiences and deliver tangible brand outcomes.”
Expedia also joins Australian Survivor: Brains V Brawn II as a sponsor with even more brands to be announced during the broadcast.
Keep watching this explosive season to see these brands and more come to life and which castaway can outwit, outplay and outlast the competition to be crowned the sole survivor.
Australian Survivor: Brains V Brawn II Continues Tonight And Wednesday At 7.30pm On 10 And 10 Play.
Media Release – Paramount
TV Central 10 content HERE
Australian Survivor: Brains v Brawn on 10 sponsors revealed
Meet your castaways for 2025.
BRAINS TRIBE
AJ – Poker Champion
A Survivor superfan, AJ has been addicted to games (and winning) since he was a teenager, and now he hopes his poker skills will give him the upper hand.
Ally – A.I. Expert
Having spent years proving herself in a historically male-oriented industry, Ally is loud, funny, and “true blue to the core”.
Indy – Business Development Manager
Business manager by day, stand-up comedian by night, Indy has a love for puzzles and describes herself as fiercely competitive.
Kaelan – PhD Student
Appearances may be deceiving, but Kaelan is used to people underestimating his intellect due to his sporty build, in fact he’s hoping his tribemates underestimate him.
Karin – Doctor
Working in an orthopaedic surgery, Karin is used to helping surgeons fix things but coming into Survivor, she’s excited to be the one to break bones for a change.
Kent – Business Mogul
Kent has been a fan of Survivor for 25 years, and getting to play the game is a dream come true. He’s driven, focused and has his eye on the prize.
Laura – Witch
Honing her abilities to read people’s energies and see their auras, Laura is a superfan with 3D printed puzzles and a backyard full of challenges. She’s ready to cast a spell on her tribemates.
Logan – AFL Wag
Wanting to show the world she’s more than just a WAG and mum, Logan wants to dive into Survivor purely for herself.
Max – Primary School Teacher
His greatest fear may be waking up to find a crab on his face, but Max is ready to risk it all to play the game he’s been watching with his dad since he was a kid.
Myles – Financial Analyst
A lover of statistics, Myles hopes his analytical approach will be exactly what he needs to get ahead in the game.
Rich – Film Director
Working with some of the biggest actors, Rich isn’t afraid to stir the pot, especially if it gets him one step closer to the title of Sole Survivor.
Zara – Vice President of the PTA
Mum of three Zara also has three degrees, and she hopes her experience as VP of the PTA will come in handy when dealing with clashing opinions in her tribe.
BRAWN TRIBE
Ben – Stonemason
With a life motto to just say “yes”, this risk-taker and adventure-lover has been waiting to play Survivor for 25 years.
Candy – Model
A fan of the series, Candy had a Survivor-themed eighth birthday party with DIY challenges. The model knows what it means to adapt to her surroundings and wants to prove she’s more than just a Brawn.
Jesse – Pro Skater
Wild child Jesse wants to be the personality hire of the tribe, bringing the vibes and helping everyone find their fun… until the time comes along to make some big moves.
Kate – Dancer/DJ
Arriving in style, Kate wants people to be dazzled by her rhinestones, so they’re distracted, judging her on her sense of style rather than her passion to win.
Kristin – Aviation Fire Fighter
With her intense job, Kristin is used to working under pressure and will be using her professional skills as well as her ability to relate to people to get ahead in the game.
Morgan – Olympic Sprinter
A natural go-getter, Morgan has been racing since 2012 and has been an Olympic finalist in the 4x400m relay, and the 800m. Now she’s looking to take home the Survivor gold.
Nash – Salesman
With a background in sales, Nash knows that the brawniest thing about him is his confidence, and his smile is the key to disarming his tribe.
Noonan (Laura) – Footy Fanatic
Call her what you want; Laura, Noonan, or Noons is ready to make a name for herself as the Survivor fanatic who is finally living out her obsession.
Paulie – Paramedic
Having worked as a paramedic, Paulie knows how to keep calm in high-pressure situations, connect with people instantly and make them feel at ease – two skills he thinks will be vital to his success in the game.
PD (Paul) – NPL Football Head Coach
A salesman for a brewery by day and a soccer coach by night, PD has also played for the National Soccer League and represented Australia, hoping his experience working with a team means he’ll be a key player in his tribe.
Ursula – Powerlifter
Powerhouse and powerlifter Ursula knows her strength will be her greatest tool in the game. Fierce, strong, and extremely disciplined, she’s ready for the fight of a lifetime.
Zen – Hip Hop Artist
While he’s the youngest of the tribemates, Zen hopes his fellow tribemates see his age and underestimate his strength, intelligence and knack for leadership.
