First half 2024 audience report: Network 10 Reaches 22.6 Million Australians

First half 2024 audience report: Network 10 Reaches 22.6 Million Australians – 10 Play Isn’t Slowing Down, Achieving Its Biggest Year Yet. 

• Network 10 and 10 Play have reached 22.6 million viewers in 2024.
• Paramount reaches 16.1 million Australians every month.
• Network 10 is the youngest Australian free-to-air network.
• 10 Play: Biggest year ever, up 37% year-on-year.
• Nickelodeon: #1 commercial multi-channel in kids – up 6%.
• Have You Been Paying Attention?: Up 4%.
• Taskmaster Australia: Up 9%.
• The Cheap Seats: Up 7%.
• Deal Or No Deal: Up 26%.
• Gogglebox: #1 in its timeslot.
• Football: Biggest ever digital audiences. Record breaking matches.
• Formula 1® Rolex® Australian Grand Prix 2024: Up 7%.

Reaching over 22.6 million Australians in the first half of 2024, Network 10 and 10 Play are home to some of Australia’s favourite celebrities, comedians, cooks, competitors, couch critics and cartoons.

10’s comedies have seen unprecedented year-on-year growth with the total average audience for Have You Been Paying Attention? up 4%, The Cheap Seats up 7%, and Taskmaster Australia up 9%.

Competitive tentpoles continue to capture hyper-engaged fans with I’m A Celebrity… Get Me Out Of Here!, Australian Survivor and MasterChef Australia achieving their biggest audiences on 10 Play. 10’s family viewing with Gogglebox Australia is consistently #1 in its timeslot and Deal Or No Deal lifting 10’s 6pm timeslot 26%.

Formula 1® Rolex® Australian Grand Prix 2024 attracted global fanfare and a local frenzy, reaching 3.1 million Australians.

The CommBank Matildas have celebrated another record-breaking year on screens, attracting the biggest audience for a Football match ever on 10, in their second friendly game with China PR. Together, the Subway Socceroos and CommBank Matildas matches have reached 9.48 million Australians in their 2023/24 season and achieved their biggest ever digital audiences!

10 Play is showing no signs of slowing down, achieving its biggest year yet and up 37% on 2023. 10 Play reaches over 2.5 million Australians every single month, and monthly reach has grown 30% on 2023. Live stream viewing is up 61% on 2023, with record live stream audiences across entertainment, news and sport.

Daniel Monaghan, SVP Content and Programming, Paramount Australia, said:

“As the home of Australia’s favourite comedies we’re so happy to see them thrive. 10’s comedies are growing their audiences year on year, winning their timeslots, are the most watched entertainment programs and resonate with younger audiences. It is clear audiences want to sit down and laugh together, from Robert and Julia to Mel and Tim, or any of our weekly shows hosted by someone called Tom, we take immense pride in the success of our comedy and entertainment lineup.

“The first half of 2024 was filled with must-watch moments including the magic of the Matildas, Feras Basal being named sole survivor, Skye Wheatley being crowned Queen Of The Jungle, just to name a few. And there is so much more to come. The second half of 2024 kicks off with the crowning of a new MasterChef, an adrenaline-fueled premiere of Hunted: The Million Dollar Heist,more laughs from Thank God You’re Here, a fast tracked third season of Taskmaster and hilarious pranks from The Inspired Unemployed [Impractical] Jokers.”

Rod Prosser, Chief Sales Officer, Paramount Australia, said:

“This year, we’ve seen exceptional results for Australia’s favourite free-to-air shows and sporting events on 10, with some shows growing their audiences year-on-year. Our Total TV advertising opportunities are unmatched, with our premium, brand-safe content on linear and BVOD platforms consistently engaging younger, more active viewers than our competitors.

“10 Play is having its best year ever, significantly boosting total viewing. We’re leveraging this digital audience with cutting-edge digital ad products, including dynamic video capabilities that deliver personalised experiences at scale, interactive and immersive ad experiences, and performance-driven solutions that meet the market’s need for effective campaigns.

“And 2024 is far from over. We have an exciting lineup of shows, integrations, and advertising opportunities set to dominate the second half of the year.”

2024 Audience Insights.

FAST GROWING DIGITAL AUDIENCES

10 Play his having its BIGGEST year yet:

• Highest ever viewing. Total minutes viewed up 37% on 2023.
• Highest ever monthly reach. Reaches over 2.5 million Australians monthly, up 30% on 2023.
• Live stream viewing up 61% on 2023.
• 8 million registered users, up 1 million on the same point in 2023.

AWARD WINNING COMEDIES

Have You Been Paying Attention? to Australia’s biggest comedy?:

• TV’s biggest 8:30pm program.
• 5.89 million total viewers reached.
• 1.02 million total average viewers – up 4% year-on-year.
• #1 in its timeslot in total people, 25 to 54s and 16 to 39s.
• Biggest ever 10 Play audience.
• 125,000 BVOD viewers, up 37% year-on-year.

Taskmaster Australia grows its total audience:

• 4.55 million total viewers reached.
• 566,000 total average viewers – up 9% year-on-year.
• #1 in its timeslot in 25 to 54s and 16 to 39s.
• Biggest ever 10 Play audience.
• 64,000 BVOD viewers, up 19% year-on-year.

The Cheap Seats grows its total audience:

• 5.64 million total viewers reached.
• 578,000 total average viewers – up 7% year-on-year.
• #1 in its timeslot in 25 to 54s and 16 to 39s.
• Biggest ever 10 Play audience.
• 42,000 BVOD viewers, up 31% year-on-year.

PROVEN TENTPOLES

Australian Survivor: Titans V Rebels is 10 Play’s #1 show:

• 8.29 million total viewers reached.
• 825,000 total average viewers.
• #2 in its timeslot in 25 to 54s and 16 to 39s.
• 10 Play’s #1 show of the year.
• Biggest ever 10 Play audience.
• 215,000 BVOD viewers, up 14% year-on-year.

I’m A Celebrity… Get Me Out Of Here! Australia gets a new host and more viewers:

• 8.63 million total viewers reached.
• 832,000 total average viewers – up 1% year-on-year.
• #2 in its timeslot in total people, 25 to 54s and 16 to 39s.
• Biggest ever 10 Play audience.
• 164,000 BVOD viewers, up 36% year-on-year.

MasterChef Australia reaches over 10 million Aussies:

• 10.26 million total viewers reached.
• 815,000 total average viewers.
• #2 in its timeslot in 25 to 54s and 16 to 39s.
• Biggest ever 10 Play audience.
• 142,000 BVOD viewers, up 29% year-on-year.

FAMILY FAVOURITES

Gogglebox Australia tops its timeslot:

• 5.75 million total viewers reached.
• 707,000 total average viewers.
• #1 in its timeslot in total people, 25 to 54s and 16 to 39s.
• Biggest ever 10 Play audience.
• 33,000 BVOD viewers, up 18% year-on-year.

Deal Or No Deal grows its timeslot:

• 10.33 million total viewers reached.
• Lift’s 10’s timeslot audience by 26% year-on-year.
• 333,000 total average viewers.
• 27,000 BVOD viewers.

EVENT SPORT

Formula 1® Rolex® Australian Grand Prix 2024 attracts more fans:

• 3.14 million total viewers reached.
• 795,000 average viewers.
• Total average audience up 7% year-on-year.
• #1 in its timeslot in total people, 25 to 54s and 16 to 39s.
• Biggest ever 10 Play audience.
• 56,000 BVOD viewers, up 66% year-on-year.

CommBank Matildas achieve 10’s biggest ever Football match:

• Biggest Football match on 10, ever – Matildas V China PR Game 2.
  • 2.7 million total viewers reached.
  • 1.1 million total average viewers.
  • #1 in its timeslot.
• 6.09 million Aussies reached on Network 10 and 10 Play.
• Biggest ever audiences on 10, 10 Play and Paramount+

Subway Socceroos achieve their biggest audiences:

• 2.09 million Aussies reached on Network 10 and 10 Play.
• Biggest ever audiences on 10, 10 Play and Paramount+

Isuzu UTE A-League Men 2023-24 grow its fan base:

• 5.58 million total viewers reached in the 2023-24 season.
• Total national audience up 17%
• Men’s Grand Final biggest ever audience on 10 and 10 Play.
  • 365,000 total average viewers.
  • 916,000 total viewers reached.
• Biggest ever audiences on 10 Play.

Liberty A-League Women 2023-24 achieve its biggest TV audience:

• Women’s Grand Final biggest TV audience ever.
  • 101,000 total national viewers.
  • 215,000 total viewers reached.
• Biggest ever digital audiences.
• 10 Play audiences up 114%, Paramount+ audiences up 125%

Media Release – Paramount

Link to 10 Play HERE

TV Central 10 content HERE