FIFA Women’s World Cup 2023 on Optus Sport -Optus Sport celebrates the Matildas FIFA Women’s World Cup 2023™ victory, which helps deliver its biggest audience month ever
Australians just love Women’s World Cup football!
With 60 matches now completed and the Matildas through to the Semi Finals, Optus Sport has experienced its biggest ever four-week period with three of the biggest FIFA Women’s World Cup 2023™ games now featuring in the Top 5 most watched Optus Sport football matches.
- Biggest viewership across any month ever on Optus Sport.
- Three of the top five most watched football games ever are from the FIFA Women’s World Cup 2023™.
1UEFA EURO 2020 Italy v England 12 July 2020 (Exclusive to Optus Sport)
2 UEFA EURO 2020 England v Denmark 8 July 2021 (Exclusive to Optus Sport)
3 FIFA WWC 23™ Australia v France 12 August 2023 (Non-Exclusive)
4 FIFA WWC23™ Australia v Denmark 7 August 2023 (Non-Exclusive)
5 FIFA WWC 23™ England v Nigeria – 7 August 2023 (Exclusive to Optus Sport)
- More than 42 million social video views in Australia during the first 4 weeks.
- On average, each Optus Sport subscription has streamed over 18 hours of WWC23 content.
Clive Dickens, Vice President, Television, Content and Product Development of Optus, said the FIFA Women’s World Cup 2023™ has changed the sporting landscape in Australia, forever.
“It’s a credit to the quality of football at this tournament that these amazing athletes have given us our biggest four-week period ever at Optus Sport. Three of the FIFA Women’s World Cup matches have jumped into the top five most streamed games on Optus Sport out of a total 6,000 live matches in our history.
“We are incredibly proud to be part of a tournament that has truly inspired and captured the imagination of all Australians and there are still four more historic games to come on Optus Sport”.
Optus is an official supporter and Optus Sport is the official broadcaster of the FIFA Women’s World Cup 2023™ in Australia. Our premium live coverage plan engages football fans and target growing interest in the tournament across Australia.
Since 2016 Optus Sport has been recognised as the award-winning home of the world’s best football in Australia including the Premier League, LaLiga, Barclays Women’s Super League plus J.League, K League, UEFA national team football, UEFA European qualifiers, UEFA Euro 2024, and Copa America 2024.
Sources
- QuickSight analytics, total minutes streamed for the FIFA WWC 23™ from 20th July to 12th August
- QuickSight analytics, total minutes streamed from all matches in OS history
- Emplifi, total video views across Facebook, Instagram, TikTok, Twitter, YouTube from 20th July to 12th August 2023
- QuickSight analytics, total minutes streamed and account reach from 20th July to 12th August 2023
Media Release – Optus Sport
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