As the home of the NRLW, Brands to experience a powerful platform for engagement on Nine – Nine’s commitment to growing the 2023 season – which kicks off this Saturday – will see all 48 games screened live and free, a dedicated weekly women’s rugby league show and brand integration spread across an unrivalled Total TV, Total Audio and Total Publishing landscape.
Featuring market-leading and innovative live-in-play Total TV opportunities for brands that only Nine can deliver, the NRLW provides a powerful platform for brands to connect with one of the fastest growing elite sports in Australia. The 9Network and 9Now will screen more than 100 hours of this season’s NRLW live and free.
With the globally-renowned Wide World of Sports team producing a dedicated weekly women’s league show, NRLW Wrap, hosted by former Jillaroos Ruan Sims and Allana Ferguson, and Emma Lawrence, the program will complement the 11-week season. Ruan, Emma and Allana will also feature in the NRLW-specific commentary team alongside Roosters captain Millie Boyle, newcomer Marlee Silva and WWOS’ Danika Mason. There will also be a dedicated podcast NRLW WEEKLY.
As teams finalise preparations before this weekend’s kickoff, sponsors and partners of Nine’s broadcast can be revealed, with five of Nine’s NRL home and away season sponsors – Harvey Norman, Telstra, McDonald’s, Westpac and Chemist Warehouse – extending their commitment into the NRLW.
Creative brand integration will enhance the broadcast, including a new half-time Chemist Warehouse & Ostelin ‘Strong Moment’ which will celebrate inspirational moments of strength from the first half.
Westpac will help launch their NRLW sponsorship by bringing their Red Zone integration to Nine’s coverage, helping unpack all of the action from the attacking 20 metres for fans at home.
“The NRLW has proven itself an elite competition featuring the world’s best female rugby league players and athletes. It has been fantastic to see our partners get behind the expanded season as the women’s game is supercharged to new heights. I can’t wait to watch this exciting new chapter and evolution of women’s sport in Australia across the Total TV screens of Nine,” said Matthew Granger, Nine’s Director of Sales – Sport, Olympic and Paralympic Games.
Nine’s Director of Content Partnerships – Sport, Olympic and Paralympic Games, Anne Gruber, said:
“Since the NRLW first hit our screens, the competition has gone from strength to strength and this year Nine is proud to support the biggest evolution of the sport and allow brands the opportunity to leverage this incredible platform. Our suite of marketing solutions, talent and expertise positions Nine as the new Home of NRLW,” Gruber said.
The NRLW kicks off this Saturday, July 22 live and free on Channel 9 and 9Now. Every NRLW game will be available to stream anywhere at any time on 9Now.
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