10 Play turns 10! 10 Play celebrates its 10th birthday with its biggest year ever – In September 2013, Network 10 pressed play on ‘tenplay.com.au’ as its premium television catch-up service.
Since its launch, 10 Play has been at the forefront of entertainment, product innovation, and platform evolution for audiences and clients and is celebrating its biggest year ever of content, viewing, technology, and users.
10 Play has 7 million registered users, up 60% over the past two years, and viewing is up 38% compared with 2022.
Audiences are currently loving the line up on 10 Play with five of Australia’s top 15 series on commercial broadcast video on demand (BVOD) including Australian Survivor, The Bold and The Beautiful Fast-Tracked, MasterChef Australia, I’m A Celebrity… Get Me Out Of Here! and The Bachelors Australia.
Some of 10 Play’s biggest live streamed events include Oprah With Megan & Harry in 2021, this year’s MasterChef Australia Launch and MasterChef Australia – The Winner Announced, plus Australian Survivor Grand Finale – The Winner Announced 2023.
10 Play’s biggest shows of the decade include MasterChef Australia (1.24 million minutes viewed), Australian Survivor (1.05 million minutes viewed), The Bold And The Beautiful Fast-Tracked (1.02 million minutes viewed), I’m A Celebrity… Get Me Out Of Here! Australia, Neighbours, Have You Been Paying Attention?, and The Amazing Race Australia.
Daniel Monaghan, Senior Vice President, Content and Programming, Paramount ANZ, said:
“Over the past decade, 10 Play has met the demands of the market and our viewers, which has been reflected in our ability to evolve.
“Our extensive new library of Pluto TV FAST channels offers a world of entertainment for audiences but it’s also a premium, brand-safe environment for advertisers to connect with key demographics. We are extremely proud to be bringing more content than ever to Australians, and to provide unique, innovative and seamless integration opportunities across all our platforms for our clients.
“We would also like to thank our amazing team across all our brands and platforms for their incredible passion, hard work and creativity.”
The launch of more than 50 Pluto TV Free-ad Supported (FAST) channels last month is offering a a re-invented digital viewing experiences for Australian audiences.
From legendary titles such as I Love Lucy, Happy Days, Dynasty, and Beverly Hills 90210, Pluto TV FAST channels provide content for all audiences across every generation, taste and age.
Audiences can enjoy the ultimate lean-back experience of premium, curated content spanning drama, kids, comedy, reality, talk-shows, TV series, movies and more, with iconic shows and franchises including MTV, Nickelodeon, South Park, Survivor, MasterChef and Mission Impossible to name just a few.
With the launch of Pluto TV FAST channels in a dedicated branded area – Live with Pluto TV – 10 Play achieved its biggest ever monthly reach in August of 2.52 million people, up 38% compared to its 2022 average, and live minutes viewed were up 114% to 27 million minutes.
Pluto TV FAST channels are built on an incredible experience in curated content and channels for specific audiences, as well as on a decade of insights gathered from delivering enhanced viewing experiences on 10 Play.
Paramount ANZ’s dedicated digital advertising teams combine these insights with a suite of innovative connected TV (CTV) ad products called Paramount Interactive, to meet audience and advertisers’ needs. Paramount Interactive is transforming CTV advertising with solutions such as AdSelector, Canvas Gallery, Interactive Overlay and Expander.
The result is meaningful, immersive, personalised and actionable advertising experiences for audiences that deliver impactful campaigns for advertisers.
But a birthday wouldn’t be complete without a present. To celebrate the milestone, 10 Play is giving away one of their biggest prizes yet, two tickets to the MTV EMAs in Paris. The prize includes return flights for two, accommodation for seven nights, plus spending money. So, say hip, hip hooray and head to 10 Play today.
Media Release – Paramount
Link to 10 Play HERE
10 Play turns 10! 10 Play celebrates its 10th birthday with its biggest year ever
TV Central 10 Play content HERE
10 Play turns 10! 10 Play celebrates its 10th birthday with its biggest year ever
