The Game returns bigger for 2026 with new NRL tipping – Seven West Media’s free tipping platform, The Game, is back for 2026, building on its biggest year yet and expanding its footprint across Australian sport.
Since launching in 2021, The Game has become a ritual of the AFL season in Australia, driving banter, bragging rights and consistent weekly engagement.
In 2026, The Game will expand its AFL offering and introduce NRL tipping for the first time, creating a powerful new opportunity for brands to connect with Australian sports fans across both codes.
Now reaching over 100,000 unique users and delivering 30% year-on-year growth outside Western Australia, The Game has evolved into a powerful weekly touchpoint within Seven West Media’s digital ecosystem.
The Game’s expansion provides sports fans with multiple opportunities for engagement throughout the year, and a premium commercial environment for advertisers across AFL, Cricket and now NRL.
Seven West Media WA Chief Executive Officer, Maryna Fewster, said:
“The Game is one of our most important digital growth products, driving strong audience expansion and deeper engagement across our digital network.
“The expansion into NRL in 2026 strengthens the platform’s national footprint, broadens its commercial appeal and underscores the strategic importance of The Game within our broader growth agenda.”
Registrations are now open for the 2026 AFL season at thegame.com.au
Media Release – Seven
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The Game returns bigger for 2026 with new NRL tipping
