10’s Coverage Of The Lexus Melbourne Cup Race Is #1, Without A Fight – The Lexus Melbourne Cup Race Was The #1 Watched Program On Tuesday, And Biggest Program On 10 and 10 Play In 2023.
1.68 million Australians stopped in their tracks as Mark Zahra rode Without A Fight to victory in the Lexus Melbourne Cup 2023. The total national race audience was up 12% compared to 2022 (1.5 million national viewers). The race was watched by 1.11 million metro viewers, up 8% compared to 2022 (1.02 million).
Live and free on 10 and 10 Play, the Lexus Melbourne Cup Race was TV’s #1 program on Tuesday and 10’s #1 program of 2023. The race dominated key advertising demos on broadcast, boasting an impressive commercial share of 71.2%, including 74.2% in under 50s, 73.8% in 25 to 54s and 75.5% in 16 to 39s.
10 Play saw record numbers flock to the BVOD platform, with the Lexus Melbourne Cup Race averaging 206,000 live stream viewers, up 35% on 2022. It was the biggest ever live stream for the Lexus Melbourne Cup Race and 10 Play’s biggest live stream audience ever.
Across the whole day, the Melbourne Cup Carnival reached 2.37 million Australians on 10 and 10 Play, nationally. The entire day had 851,000 live stream starts, up 9% on 2022 and 335,000 unique visitors, up 5% on 2022.
The Network 10 broadcast brought viewers all the exciting action on and off the track, hosted by Eddie McGuire, Michael Felgate, Melbourne Cup winning jockey and trainer Michelle Payne, and three-time Melbourne Cup winning jockey Glen Boss.
Network 10’s stellar stable of racing experts also included respected form guru David Gately, racing presenter Brittany Taylor, 10 News First reporter Caty Price and former jockey James Winks. Racing legend Damien Oliver in his last Melbourne Cup, and star international jockey Frankie Dettori, also joined the team throughout the day.
Covering all things fashion, colour and entertainment in The Birdcage and around the iconic Flemington Racecourse across Cup Day was Rob Mills, and 10 Sport’s Tara Rushton and Archie Thompson.
Adam Cush, Director of Sport Production said:
“We’re extremely proud to have set new digital viewing records with our broadcast of the Melbourne Cup Carnival and are delighted with this year’s results.
“We have thoroughly enjoyed working with the Victoria Racing Club, but it’s not over yet. We still have two fantastic days of the 2023 Melbourne Cup Carnival to come. Our racing production and on-air team will continue to bring you the very best of the Carnival with all the excitement from on track and the glamour and colour from around Flemington.”
2023 Melbourne Cup Carnival audience highlights:
Lexus Melbourne Cup – Race:
- Averaged 1.68 million national viewers, up 12% on 2022.
- 1.11 million metro viewers, up 8% on 2022.
- 10’s biggest program of 2023.
- #1 program of the day, #1 in under 50s, 25 to 54s and 16 to 39s.
- #1 in its timeslot, #1 in under 50s, 25 to 54s and 16 to 39s.
- 71.2% commercial share, 74.2% in under 50s, 73.8% in 25 to 54s and 75.5% in 16 to 39s.
- Biggest Lexus Melbourne Cup Race live stream audience ever – 206,000 viewers, up 35% on 2022.
- Biggest 10 Play live stream ever.
Lexus Melbourne Cup Day:
- Reached 2.37 million viewers nationally.
- #1 in its timeslot, #1 in under 50s, 25 to 54s and 16 to 39s.
Lexus Melbourne Cup – Presentation:
- Averaged 1.29 million national viewers, up 7% on 2022.
- 877,000 metro viewers.
- #2 program of the day, #2 in under 50s, 25 to 54s and 16 to 39s.
- #1 in its timeslot, #1 in under 50s, 25 to 54s and 16 to 39s.
- 67.9% commercial share, 76.3% in under 50s, 73.3% in 25 to 54s and 76% in 16 to 39s.
- 120,000 live stream viewers on 10 Play, up 52% on 2022.
Lexus Melbourne Cup – Mounting Yard:
- Averaged 1.09 million viewers nationally, up 2% on 2022.
- 716,000 metro viewers.
- #3 program of the day in 25 to 54s and 16 to 39s.
- #1 in its timeslot, #1 in under 50s, 25 to 54s and 16 to 39s.
- 58.8% commercial share, 58.7% in under 50s, 61.2% in 25 to 54s and 58.7% in 16 to 39s.
- 127,000 live stream viewers on 10 Play, up 51% on 2022.
2023 Melbourne Cup Carnival Continues Thursday And Saturday. Live And Free On 10 And 10 Play.
Media Release – Paramount
10’s Coverage Of The Lexus Melbourne Cup Race Is #1, Without A Fight
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