MasterChef Australia on 10 – MasterChef Australia And Crown Resorts Launch Unique Dining Experience With ALUMNI.
Crown Resorts and MasterChef Australia are setting the table to welcome fans and foodies to a new pop-up restaurant and unique, dining experience called ALUMNI at Crown Melbourne, the first of its kind in the Southern Hemisphere.
ALUMNI will see a rotating cast of MasterChef Australia alumni at a pop-up restaurant for a limited time, serving dishes from the cuisine they are best known for.
Each ALUMNI chef will take up rotating residency for three weeks, commencing with Kishwar Chowdhury (16 May – 2 June), then Callum Hann (6 – 23 June) and Khanh Ong (27 June – 14 July) with a surprise fourth MasterChef Australia cook to be announced late June.
The creative brainchild and collaboration between media agency Initiative, integrated creative agency Mediabrands Content Studio (MBCS), Paramount Brand Studio and Endemol Shine Australia, ALUMNI is the latest iteration to support Crown’s brand platform “Here’s Where Things Get Interesting”, launched in September 2023.
Rod Prosser, Chief Sales Officer, Paramount Australia, said this announcement is breaking new ground for the MasterChef franchise and demonstrates Paramount Brand Studio’s expertise in collaborating with partners and brands to redefine brand integrations.
“The Paramount Brand Studio team has amplified this audience opportunity and worked closely with our partners to create a remarkable brand extension and experience like nothing we’ve seen before in Australia.
“It’s a direct hit with consumer desire and we can’t wait for Australians to see, smell, touch and taste MasterChef Australia at ALUMNI.”
Tamar Hovagimian, Head of Integration & Partnerships, Paramount Brand Studio said:
“This one-of-a-kind partnership with Crown demonstrates how Paramount continues to innovate and evolve traditional sponsorships, maximising our content ecosystem to scale this sponsorship unlike anything we’ve done before.”
Crown Resorts EGM of Brand & Marketing, Yolanda Uys, said:
“Crown is a leading curator of exceptional, interesting experiences in Australia, and we are incredibly excited to partner with MasterChef Australia to bring a unique dining experience with the launch of ALUMNI at Crown Melbourne.
“Crown is Australia’s largest hospitality employer, with 51 restaurants and 31 bars across our three resorts. Each year we train approximately 75 apprentice chefs to go on to have illustrious careers, so as a leader in the hospitality industry, nothing brings us more joy than to partner with these chefs, and further add to our stable of world-class restaurants as we bring the magic of this iconic partnership to life for Australian foodies to enjoy.”
Crown’s partnership with MasterChef Australia will play a role across all stages of the marketing funnel via tier one sponsor entitlements. Awareness of ALUMNI will be driven via the MasterChef Australia franchise including integrated billboards, social campaign across all platforms; in-house promotion throughout Crown venues in Perth and Sydney and the launch of a bespoke TVC featuring the celebrity chef line up nearer ALUMNI’s opening date.
“There’s media sponsorships, brand collaborations and then there’s audacious ideas like this,”
– added Chris Colter, Chief Strategy & Product Officer, Initiative.
“Both these iconic brands have more than come to the table, harnessing their entire experience ecosystems to maximise the cultural and commercial potential of this partnership.
“I couldn’t be more proud to see this come to life, and have already reserved my table at ALUMNI!”
Angélica Naranjo, Head of Original & Integrated Content, MBCS said:
“Some of the best brand partnerships happen when you look beyond the predictable. ALUMNI is an example of an unusual union but one which will ultimately attract new customers, create new revenue streams and drive growth for both brands.
“This is just the sort of project MBCS excels at bringing to life and we can’t wait to see this idea in action, delighting and engaging a whole raft of new devotees both for Crown and MasterChef,” added Angélica.
Marty Benson, Director of Content, Melbourne, Endemol Shine Australia said:
“Showcasing diverse and talented Australian cooks is at the heart of MasterChef Australia and ALUMNI is a wonderful celebration of our legacy and success stories.
“MasterChef Australia is a life changing experience with so many of our contestants carving out entirely new careers so it’s wonderful to see the ongoing impact of our show through the ALUMNI dining experience.
“And just like MasterChef Australia, ALUMNI will celebrate food from around the world with Kishwar, Callum and Khanh reflecting their cultures through their unique cuisine.”
For more information and ALUMNI bookings visit crownmelbourne.com.au
MasterChef Australia on 10 and 10 Play – Continues Sunday, 28 April At 7:30pm.
About MasterChef
MasterChef Australia: Meet Your Top 22. MasterChef Australia. Premieres Monday, 22 April At 7:30pm On 10 And 10 Play.
MasterChef Australia has searched the country far and wide to find 22 of Australia’s most exceptional home-cooks to go head-to-head in a season like never before.
The competition will be fierce as the contestants battle it out for the coveted title of MasterChef Australia winner 2024 and $250,000 in prize money. This season will also see a money-can’t-buy prize on offer, with an opportunity of a lifetime in store for the winner.
MasterChef Australia’s judging panel, Andy Allen, Poh Ling-Yeow, Jean-Christophe Novelli and Sofia Levin, will mentor this season’s crop of contenders through exciting challenges designed to test and develop them, while honing their skills at every turn.
Season 16’s top 22 hail from all parts of Australia with six contestants representing NSW and Victoria, five contestants calling Queensland home, three contestants from Western Australia, and a hopeful from both Tasmania and South Australia who are cooking for their home state with pride.
A pharmacologist, a primary school teacher, a butcher, a lettering artist, a carpenter and a coffee roaster are among the top 22 who have claimed a coveted MasterChef Australia apron this season.
Week on week the competition will provide once-in-a-lifetime opportunities for our MasterChef Australia hopefuls, featuring a who’s who of chefs from across the globe, and taking the competition on the road, winging it all the way to culinary hot spot Hong Kong, as well as visiting regional Aussie gems Bendigo and Ballarat.
We’re thrilled to introduce the MasterChef Australia class of 2024.
ALEX CRISP, 27, WA
Sales Representative
Raised in Fremantle, Alex Crisp is a first generation Australian, her mother Britta, a Dane, and her father Gary, a South African. The mix of cultures always made for maximum flavour on Alex’s dinner table growing up. Despite earning a double degree in Science (Human Biology) and Design (Fine Arts), her daily exposure to the food scene has further fuelled the fire inside, and Alex knows that cooking is not just a hobby.
DARRSH CLARKE, 31, WA
Management Consultant
Growing up the only child of Sri Lankan parents, Darrsh Clarke’s love of food was heavily influenced by his late father, a chef in an Indian restaurant. Darrsh was also inspired by his grandmother, who shared many Sri Lankan food traditions and introduced him to a love of baking. A self-taught cook with a free-flowing style, Darrsh brings a versatility across both savoury and sweet.
DAVID TAN, 30, QLD
Pharmacologist
With a degree in pharmacology and toxicology to his name, David Tan’s day job is as a national clinical trials administrator. Growing up in Singapore, in a food culture that underpins society, David jokes that eating is the national hobby. Making the move to Australia seven years ago was a big push for David to hone his cooking skills. Will David be a master of texture and flavour or the MasterChef Australia kitchen’s mad scientist?
GILLIAN DINH, 31, NSW
Lettering Artist
Growing up in a home influenced by Italian flavours on her Mum’s side and the taste of Vietnam on her Dad’s, meal times in the Dinh household were anything but dull. As a talented artist, Gillian (Gill) has run her own lettering art business for eight years and will bring a tonne of creativity to the competition. When Gill’s around, you can bank on big flavours and aesthetically pleasing plates, but she warns that there might also be mess and stress to beat the clock.
HARRY BUTTERFIELD, 29, QLD
Commercial Property
Happiest by the ocean, Brisbane-based Harry Butterfield has his sights on being this season’s resident seafood guru. With fond memories of helping his Mum and Dad in the kitchen as a kid, he is influenced by his family of good cooks, and heritage spanning Northern Italian, English and German. Super passionate about sustainably harvesting seafood, Harry finds it incredibly rewarding to dish up something delicious he has harvested for family and friends.
JAMES HOLMES, 38, WA
Primary School Teacher
Growing up in England, James Holmes’ love of food has long been inspired by his travels. Family holidays as a child were to the small Greek island of Lemnos, where core food memories were made. James and his Australian-born wife Paris travelled the world together, sampling and understanding new cuisines. James is determined to show his own kids, along with those he teaches, that you can embrace a challenge with nothing to lose.
JONATHAN HOOPER, 29, NSW
Carpenter
A Nonna’s boy through and through, Jonathan Hooper is incredibly close with his Nonna, and he recalls beginning to cook at around 10-years-old. Inspired by the likes of Matty Matheson, Morgan Hipworth and Jamie Oliver, Jonathan excels at home style comfort food, strong bold flavours and slow-cooked meats. With a love of barbecue, Mexican, Japanese and Italian, he is conscious however, that cooking under time pressure will be tough.
JOSH CLARKE, 27, QLD
Coffee Roaster
Growing up in Queens, NYC, Josh Clarke cites both his Irish Mum Caroline and Jamaican Dad Jason as his foodie inspirations. Leaving college early to backpack across the world, Josh sampled interesting and authentic foods across the globe. On a farm in Byron Bay in 2018, Josh met and fell for his now wife Laura, and while the demands of parenthood delayed his chance to chase a chef’s apprenticeship, Josh is excited for the opportunities that the MasterChef Australia kitchen will open up.
JOSH PERRY, 43, TAS
Butcher
Affectionately known as “Pezza”, Josh Perry is a small-town butcher from Smithton, Tasmania. Not work-shy, Josh is accustomed to 10-to-12-hour days, six days a week at the helm of his butcher shop. He fattens his own cattle to sell, loving nothing more than cooking with homegrown, grass-fed Tasmanian beef and locally harvested seafood. Taught to cook with love by his Mum, Nan and Aunt, Josh has been inspired by the matriarchs of his family.
JUAN DE LA CRUZ TORALES VILLARREAL, 39, NSW
Board Game Designer
With easily the most infectious smile in the MasterChef Australia kitchen, Juan De La Cruz Torales Villarreal will bring not only Latin American flavours, but a healthy dose of fun. Born in Argentina, Juan De La Cruz is one of nine children. Bad asthma kept Juan indoors a lot as a kid, but he became Mum’s official taster as a result, developing his palette from an early age. Juan can’t wait to showcase his favourite Argentinian dishes for the judges.
KHRISTIAN WALKER, 26, VIC
Insurance Services
Growing up in working-class Melbourne, Khristian Walker witnessed a gritty side of life from a young age. His mum sparked his passion for food, Khristian recalling helping in the kitchen from around age 10. This big-hearted cook loves nothing more than cooking up a Sunday roast to treat family and friends. Determined to be tenacious in the MasterChef Australia kitchen, Khristian will deliver big flavours, meats, cooking over coals and Italian and Greek cuisine.
LACHLAN WHITTLE, 34, VIC
Landscape Gardener
Doting dad to toddler Lily, Lachlan Whittle is motivated to make his mark on the competition for his little girl. Having learnt to cook over fire on holidays by the beach growing up, Lachlan’s Dad Gary is a great home cook who taught him and fostered his love of cooking. Lachlan knows his strength in the competition will be his ability to balance sweet, sour, fat and acid.
LILY DAVIES, 30, NSW
Former Nurse
Lily Davies’ Mum, Jo, was a chef who trained at Le Cordon Bleu, and spending time in the kitchen with her Mum over the years bonded the pair inextricably. Having relocated to Sydney in 2019, Lily loved it so much she stayed. Not one to forget her British roots, Lily is inspired by English chefs and icons including Jamie Oliver, Clare Smyth, Mary Berry, Julius Roberts and Thomas Straker. Widely travelled, Lily has sampled cuisines the world over, from Kenya, Borneo, Cuba, Central America, Japan, China, America, and of course, Europe.
LOURDES LESCHEN, 22, VIC
Marketing Coordinator
Growing up in Melbourne, Lourdes Leschen is fortunate to have had a heavy Spanish influence upon her life and her cooking. With her mother Laly and Yiayia Ana Maria hailing from Catalonia, the family has strong ties to its maternal homeland, teaching Lourdes how delicious healthy and simple food can be. With a huge collection of cookbooks that she is constantly working her way through, Lourdes also loves consuming food media and is ready to take on any feedback the judges might dish out.
MIMI WONG, 25, NSW
High School Teacher
Born in Hong Kong, Mimi Wong moved to Sydney aged one, but returned to Hong Kong to live at age 11 for seven years with her beloved grandma. Their tiny apartment was full of love and steeped in tradition, always with the scent of poached snapper, soy-braised chicken or coconut and red date syrup on the stove top. Since returning to Sydney in 2016, Mimi has met her insatiable thirst for what she calls “cultural recharge”, through Cantonese food. Today, Mimi loves playing in the grey space of Asian fusion.
NAT THAIPUN, 28, VIC
Barista
A proud Australian-born Thai woman, Nat Thaipun grew up in a busy family of five on Melbourne’s outskirts, with parents who ran a Thai restaurant. Super passionate about breaking cultural stigmas, Nat hopes that the MasterChef Australia kitchen will help cement her grasp on her true identity and provide the opportunity to represent her culture through her food, personality and style. Combining traditional comfort with modern flair, expect Nat’s food to be vibrant, fresh and full of flavour.
SAVINDRI PERERA, 30, SA
Banking Consultant
For Savindri Perera or Sav as she is best known, working in a bank is a means to an end. Where she comes alive is in the kitchen, working to recreate the Sri Lankan flavours of her late mother’s kitchen. Describing her cooking style as rustic, generous and colourful, Sav’s love of cooking amped up around age 12 after discovering Nigella. She lists onion, garlic and curry leaves as her holy trinity, nothing happens in Sri Lankan cooking without them. With a deep understanding of flavour, Sav thinks her use of spices and ability to balance the six tastes will give her an edge, as will her baking expertise.
SNEZANA CALIC, 40, VIC
Financial Services
Croatian-born Snezana Calic moved to Serbia as a child, so grew up influenced by both Mediterranean flavours and heartier style Serbian dishes. Snezana started cooking around age seven, learning her skills in the kitchen from observing her Mum. Showing her love through food, Snezana cooks for husband Aleks, daughter Lenka, aged seven and son Lazar, five. With a cooking style that will steer toward homely meals, Snezana usually favours quick cooks, while packing in maximum flavour.
STEPH GRIFFEN, 28, QLD
Events Manager
Making it into the MasterChef Australia class of 2024 has proven to Steph Griffen that she’s ready to take the next big step towards the food career of her dreams. Working in food event planning, Steph collaborates with clients and cooks to deliver delicious and unforgettable entertaining experiences. Identifying as a savoury girl, Steph cooks meat to perfection and loves creating high-end dishes. She is confident in balancing flavours and turning the simple into something truly memorable.
STEPHEN DENNIS, 62, QLD
Tour Guide
Stephen got the call up to be a part of season one of MasterChef Australia, but a cyclone stopped him travelling to join the competition. Steve never let go of his dream, and at 62, he is here to prove that there is no upper limit to going after what you want in life. Father to two adult sons, Steve has been fortunate to travel the world through his work, experiencing many cuisines on his travels. Japanese and French are amongst his favourites, the former for its simplicity and the latter for its complexity.
SUE BAZELY, 58, VIC
Customer Manager
Having immigrated as Ten Pound Poms, Sue’s Anglo-Indian (late) father Ted and Danish mother Lene settled in Adelaide, where Sue and her four siblings grew up. She has special memories of helping her mother tending, harvesting and cooking from their vegetable garden, as well as sharing varied cuisines with their multicultural community. A MasterChef Australia fan, Sue is no longer content watching on from home; now she’s getting a piece of the action, role modelling to her adult kids that anything is possible.
SUMEET SAIGAL, 46, NSW
A love of food is in Sumeet Saigal’s blood, embedded deep in her Punjabi culture and engrained in her family upbringing. Growing up in Bangalore, India, Sumeet has fond memories of her parents throwing parties. Her biggest food influence was her paternal grandfather, who she called Darji, a larger-than-life former freedom fighter, who loved cooking and experimenting in the kitchen. As a proud mum to 17-year-old twins, Sumeet says it’s her kids who gave her the confidence to finally put her hand up for MasterChef Australia.
Media Release – Paramount
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