Bondi Rescue 2023 on 10 – 10 will fill the void left by The Living Room, by investing in new Australian content for Friday nights at 7:30pm
10 will launch the 17th season of Bondi Rescue 2023, the popular and long running series on Friday 14 April, 2023.
Friday nights have long been a struggle for the network, up against big sport events in the AFL on Seven and NRL on Nine. 10 also has to compete with decades long favourites, Better Homes and Gardens and Gardening Australia.
10 has had a positive start to 2023 with Australian Survivor performing strongly and second in the demographic, behind only MAFS and easily topping Australian Idol on Seven. The network is in a strong position for Q2 with I’m a Celebrity… Get Me Out of Here! and the return of favourites, Have You Been Paying Attention, The Cheap Seats and MasterChef Australia: Secrets and Surprises.
Can Bondi Rescue add to that success by reinvigorating the Friday night line-up?
Although some media outlets are quick to point to 10’s weekly share falling behind the ABC, they do neglect to mention the massive difference between the national broadcaster and 10 in demographics including 16-39 and 25-54 where differences are in the vicinity of 10% each week. Bondi Rescue is likely to build on 10’s success in under 50’s.
Bondi Rescue 2023 – Friday 14 April, 2023 on 10 and 10 Play
More TV Central 10 content HERE
This season on Bondi Rescue
After two years of closed borders and wet summers, Bondi is back it’s busy best as international and interstate visitors return to join locals on the world’s most famous beach. For some lifeguards it’s the first time they’ve been challenged with the task of protecting 30,000 beachgoers and performing dozens of rescues in a day.
Veteran Harries is on a countdown to his 6000th rescue but when he’s called to help a baby that has stopped breathing, he faces the biggest challenge of his 28 year career.
Maxi is back and drops the Mr Nice Guy persona when two swimmers he rescues don’t co-operate. Later, in a career first, he performs a delicate operation that gathers a crowd.
In his 30th year as a lifeguard, Hoppo risks humiliation when he chooses a random beachgoer to demonstrate his Float To Survive technique.
Whippet is brought to tears seeing the how the $130,000 he raises by swimming the English Channel is spent helping the lives of children living with autism.
Koops is confronted with his first resus when a local man who swims at Bondi is dragged from the water motionless and applies CPR until paramedics arrive.
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