10 Is Up Across Streaming Comedy News And Sport In The First Half Of 2025 –
- 10 streaming is having its biggest year ever, up 16% year-on-year.
- 10 linear and streaming has reached 22.5 million viewers in 2025.
- 10 linear and streaming reaches 15 million Australians every month.
- 10 has eight of the top 15 regular programs in 16 to 39s.
- 10 has seven of the top 15 regular programs in 25 to 54s.
- Sam Pang Tonight: 10’s biggest new show launch since 2022.
- 10 News: Total TV audience up 12% on 2024.
- Formula 1® Louis Vuitton® Australian Grand Prix 2025: Up 34%. Biggest race audience since 2016.
- Have You Been Paying Attention?: Up 5%.
- The Cheap Seats: Up 7%.
- Gogglebox: Up 5%.
- Football: Paramount Australia’s entire coverage has reached 6.34 million Australians.
- Football: Isuzu UTE A-League home and away season up 9% year-on-year.
- Nickelodeon: #1 commercial multi-channel in kids.
- FAST channels up 16% on 2024.
Network 10 continues to capture audience attention reaching 22.5 million viewers across its platforms in the first half of 2025 thanks to celebrities, castaways, couch critics, cooks, comedians, news and gripping world sports.
Daniel Monaghan, SVP Content and Programming, Paramount Australia, said:
“10 is home to the most popular comedies in Australia as well as family-friendly entertainment and fan-favourite reality TV.
“Audiences love to laugh with our weekly comedies Have You Been Paying Attention? and The Cheap Seats up year-on-year plus Australia’s favourite funny man launched Sam Pang Tonight that delivered our biggest new show launch since 2022.
“From celebrity hi-jinks in the jungle, survival on Samoan beaches, masterful kitchen wins, to hilarious quips from couch critics, our reality formats have connected with die-hard fans and engaged new audiences in H1.
“There were epic launches, strong seasons and huge finales but one stand out success was Gogglebox which, in its first season exclusive to 10, saw an astonishing 170% growth in streaming.
“But there’s more to come in the second half of the year with Survivor: Australia V The World premiering straight after we crown the winner of MasterChef Australia: Back To Win, The Amazing Race: Celebrity Edition jets off soon, Dogs Behaving (Very) Badly is back, Talkin’ Bout Your Gen launches with fearless new host Anne Edmonds, Ghosts Australia will hit our screens, Gogglebox returns to the couches, Sam Pang Tonight goes for round 2, and of course Big Brother is returning to its original home on 10,”
– added Dan.
Rod Prosser, Chief Sales Officer, Paramount Australia, said:
“Our major event sport and growing news programming rounds out 10’s compelling content slate, plus with streaming up 16% year-on-year, 2025 has already seen an elevated market offering. And now our clients have easy access to important 10 Regional markets, all in one expert team at 10.
“Formula 1 set the pace with our entire coverage up 18% year-on-year and the race up 34%, plus football has been scoring with the Subway Socceroos having their biggest audiences ever on 10 up 72% on 2024 and Isuzu UTE A-League Men’s competition up 9%.
“10 News is also up across all bulletins and platforms, and we’ve just launched 10 News+ giving audiences even more in-depth news, current affairs and insights.
“Our Total TV offering provides unparalleled premium, brand-safe and diverse content on 10.
“The addition of strategic regional TV licenses and complementary sales expertise has created our powerful and unified national sales proposition.
“Combined with the power of our market-leading brand content and integrations, led by Paramount Brand Studio, along with our innovative digital advertising solutions including the expansion of our contextual CTV advertising experiences, we have impactful commercial opportunities for brands and campaigns of any size and target audience.”
Rod added:
“There’s even more entertainment on the way in 2025 to watch and stream for free on 10. With a strong content slate spanning comedy, reality, sport, news and more, we’re ready to deliver impact and results for our advertising partners.”
See the attached release for the full audience report or read more here.
10 – Watch + Stream Free.
Media Release – Paramount
TV Central content HERE
10 Is Up Across Streaming Comedy News And Sport In The First Half Of 2025
