Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership – Samsung TV Plus, the ultimate destination for K-Content, is teaming up with SM Entertainment to bring K-Pop’s biggest performances to the big screen in celebration of its 30th anniversary. As part of this exclusive, Samsung TV Plus will debut a new, dedicated SMTOWN channel–enhancing its commitment to deliver the best-in-class content to K-fans around the world.
The partnership will kick off its first live event from the Los Angeles Dignity Health Sports Park on May 12th starting at 11 AM AEST, with a star-studded concert to remember.
The lineup includes:
- TVXQ!
- SUPER JUNIOR
- KEY, MINHO of SHINee
- SUHO, CHANYEOL, KAI of EXO
- Red Velvet (IRENE, SEULGI, JOY)
- NCT127
- NCT DREAM
- WayV
- aespa
- RIIZE
- NCT WISH
- Hearts2Hearts
- SMTR25
Now K-Pop fans from around the globe can experience live performances across 18 countries, with concert replays, music videos, and playlists with additional K-Content added to the channel following the SMTOWN LIVE 2025 concert.
“Our partnership with SM Entertainment reflects our continued commitment to leading the K-Content space through bold investments and exclusive experiences,”
– said Salek Brodsky, Senior Vice President and Global Head of Samsung TV Plus.
“By bringing this milestone event to audiences around the globe, we’re not only celebrating K-Pop’s growing popularity, but further expanding the depth of the Samsung TV Plus K-Content offering, which remains amongst the largest in the world.”
Samsung TV Plus’ expansion continues to solidify its position as one of the largest providers of K-Content. From premium titles across a variety of genres like K-Dramas, K-Crime, K-Thrillers, K-Romance, and now K-Pop, its expansive offering showcases the unique crossovers and cultural tie-ins that have made K-Content a global phenomenon.
For more information on Samsung TV Plus, please visit samsungtvplus.com.
Media Release – Samsung
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Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership
