Prime Video Australia is excited to return to PAX Aus in Melbourne with an immersive and interactive activation Prime Video Corridor of Curiosity: See Where It Takes You, themed around three of Prime Video’s most popular series The Lord of the Rings: The Rings of Power, The Boys and Jack Ryan. Held over three days from October 7 – 9 at the Melbourne Convention and Exhibition Centre, PAX Aus is a celebration of gaming and gaming culture, and the largest gaming event in the southern hemisphere.
Prime Video Corridor of Curiosity: See Where It Takes You key points are:
• During PAX Aus, Prime Video will be hosting an immersive booth Prime Video Corridor of Curiosity: See Where It Takes You, with three separate rooms where fans can explore and engage with their favourite Prime Video series.
• The first room will be themed around The Lord of the Rings: The Rings of Power, allowing fans of the series to explore Middle-earth and marvel at the epic costumes, which are on display for the first time in Australia. The costumes will be from characters featured in season one of the series and includes costumes worn by “Arondir”, a Silvan elf played by Ismael Cruz Córdova, “Galadriel”, a legendary elven commander played by Morfydd Clark, and “Sadoc Burrows”, a wise leader of the Harfoot community played by Sir Lenny Henry. The Lord of the Rings: The Rings of Power, with episodes exclusively streaming each week until October 14, was the biggest ever premiere on Prime Video when it launched in early September.
• The second Prime Video room will be based around the diabolic The Boys series, inviting attendees into The Vought Boardroom in The Seven Tower where they will work in a small team to solve clues to find and retrieve the vials of Compound V before time runs out! The final Prime Video room will be based around Tom Clancy’s Jack Ryan, which will be returning for a third season later this year on Prime Video. Fans will be able to enter an interrogation room where they will have to find the hidden entrance to the shooting gallery where they will need to hit targets, competing for bragging rights, trying to get their name on the top of the leader board.
• Fans in attendance will be able to collect branded swag including a selection of limited-edition pins that they can earn after completing each room and sharing their experience on social accounts, as well as a Prime Video tote bag. Limited badges for PAX Aus are still available, so fans can purchase online here to attend and explore these exclusive activations with Prime Video Australia.
SEE WHERE IT TAKES YOU
Inspired by the Prime Video brand positioning, See Where It Takes You tagline is intended to inspire customers to enter the world of Prime Video and explore the vast awesomeness of our entertainment ecosystem, encouraging users to follow their passions and see where it takes them next. Fans can follow their passions deeper on Prime Video – from series to movies to books to music to games and more. It’s a multi-dimensional, immersive hub where you’ll always find others with a similar passion.
