The Block on Channel 9 – As The Block premiered last week to a Total TV audience of nearly 1.2 million across the four episodes, the 19th season of Australia’s favourite renovation program proved there is no other show that consistently provides a platform for brands to tell their stories.
Attracting a Total TV audience of 1.148 million across the four episodes (625,000 metro/ 258,000 regional/ 264,000 Live + VOD), The Block provides a premium platform for brands that can leverage Nine’s unrivalled Total TV, Total Audio and Total Publishing assets to achieve reach at scale.
Set in the leafy Melbourne suburb of Hampton East, the new series features five houses designed and built in the 1950s, and will feature some of the biggest brands in Australia. Ten brands return this year as major partners including Aldi, BlueScope Steel, Disney+, Domain, Ford, hipages, McCafé, Mitre 10, Lite n’ Easy and Xero.
With The Block proving to be one of the most consistently successful programs on Australian screens, new brands joining the show are Arnott’s, CommBank, Youi and Aussie Broadband.
Nicki Kenyon, Director of Powered, said The Block provides a premium platform for brands to reach audiences at scale.
“The Block continues to provide a premium platform for brands to reach audiences at scale. Year after year we have seen some of Australia’s favourite brands return to support The Block and work with us on exciting cross platform integrations,” said Kenyon.
With partners knowing they can trust the power of The Block brand year after year, it is no surprise that several brands have partnered with the show for multiple seasons, including Mitre 10, which this year marks 16 seasons as a sponsor and McCafe which this year celebrates a decade-long association with the show.
The Block continues tonight at 7.30pm on Channel 9 and 9Now.
Media Release – Nine
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