Bumper ratings for Nine’s broadcast of Derby Day – Nine’s coverage of Penfolds Victoria Derby Day on Saturday delivered outstanding ratings, with viewership significantly up from last year. The broadcast attracted record audiences, with both the early and second sessions showing impressive growth in reach and engagement across the nation.
The early session of the broadcast achieved a National Total TV Reach of 1.039 million, an increase of 74% compared to last year. This session also secured a National Total TV Average Audience of 192,000, representing a remarkable 187% rise on last year’s broadcast.
The second session kept the momentum going, with a National Total TV Reach of 879,000 – up by an impressive 167% compared to the previous year. This session recorded a National Total TV Average Audience of 249,000, marking a 115% increase on last year’s figures.
Viewers tuned in to witness Goldrush Guru’s thrilling victory in the main race, with jockey Jamie Kah delivering a masterful ride to secure the win. The performance not only captivated racing fans but underscored the excitement of the Melbourne Cup Carnival, with Kah’s expert skills and Goldrush Guru’s powerful finish adding to the drama of the day.
Brent Williams, Director of Sport for the 9Network, expressed his enthusiasm over the broadcast’s success:
“These exceptional ratings reflect our ongoing commitment to delivering the best coverage of one of Australia’s most beloved sporting events. Penfolds Victoria Derby Day provided some unforgettable moments, especially with Jamie Kah’s incredible ride on Goldrush Guru. We’re thrilled that so many viewers joined us to experience all the excitement and drama as part of Nine’s comprehensive Melbourne Cup Carnival coverage.”
Nine’s broadcast of Derby Day set the stage for what promises to be an unforgettable week of racing coverage, continuing with the Lexus Melbourne Cup from 10.00am tomorrow.
Media Release – Nine
Link to 9Now HERE
TV Central Horse Racing content HERE
Bumper ratings for Nine’s broadcast of Derby Day
