9 Upfronts 2026 | Nine driving into new direct advertiser and small business markets – Nine’s self-serve advertising platform, Nine Ad Manager, is to receive a significant product upgrade to ensure ease of trading will maximise campaign effectiveness for direct advertisers, independent agencies and Australia’s 2.2 million SMBs.
Nine Ad Manager launched two years ago, with thousands of clients and SMBs now utilising the platform to buy Nine display advertising, search and social media inventory creating a one stop shop for growing businesses and direct advertisers. The platform also uses Artificial Intelligence to allow businesses to create their own creative for their advert.
Over the coming months, the platform’s functionality will evolve the user experience for both independent agencies and direct clients in an effort to simplify the self service buying process and grow the platform.
The upgrades include a media planning functionality that will streamline campaign strategy, allowing clients to better plan their cross channel advertising efforts across Nine’s video, display, search and social.
There will also be dedicated sales resources to provide in-person support.
The addition of invoicing capabilities and credit terms, as well as Payto bank transfers, will provide a more efficient way to manage billing and track spending. The upgrade will also see the inclusion of prebuilt campaign templates to streamline the process to launch effective campaigns by providing proven, ready-to-use ad formats and structures.
These updates aim to create a more comprehensive and accessible self service platform, allowing users to monitor and optimize their campaigns with greater ease.
Nine Ad Manager allows small businesses to add display advertising across Nine’s entire digital network, from 9Honey to nine.com.au and across mastheads like The Sydney Morning Herald, The Age and The Australian Financial Review to their 9Now videocampaigns using Nine Ad Manager.
Nine’s Commercial Director – Digital, Nick Young, said:
“Nine Ad Manager has proven to be an effective way for Australian small businesses to reach specific households, with around 4000 clients using the platform so far. We are a brand safe environment and these product upgrades will ensure SMBs’ campaigns will have even more effectiveness using our trusted premium content on the most powerful screen in the home.”
Media Release – Nine
Link to 9Now HERE
TV Central Nine content HERE
9 Upfronts 2026 | Nine driving into new direct advertiser and small business markets
