Year-end audience report: Australia turns to Seven and 7plus in 2024 – Australia turns to Seven and 7plus in 2024.
The most-watched network nationally
The most-watched network in 32 weeks of the calendar year
Highest-ever audience share in a non-Olympics year
7plus up 32% year-on-year
The biggest program of 2024: AFL Grand Final
The most-watched evening news: 7NEWS
As 2024 draws to a close, the Seven Network has locked in the title of the most-watched network nationally this year, with news, sport and entertainment content that connects to millions of Australians day in, day out.
The 2024 OzTAM calendar year came to a close yesterday. Seven scored its highest-ever audience share in a non-Olympics year and was on top nationally in 32 of the50 calendar year weeks (including the Easter period but excluding the Paris Olympics).
This year, Seven’s average total TV audience at night (6.00pm to midnight) was 938,000 viewers. Between 6.00am and midnight, Seven increased its audience share in all people and 25 to 54s.
7plus had a stellar 2024, increasing its audience by 32%. It was the market leader in VOD with a 41.7% share, while its BVOD (VOD and live streaming combined) share was 38.8%, up from 37% in 2023.
With a monthly national reach of 17 million people across its broadcast and digital network, Seven delivered the most-watched program of 2024 – the AFL Grand Final, which had a total TV audience of 4.06 million, the biggest audience for a Grand Final since 2021, and a national reach of 6.24 million – and was the home of the most-watched evening news (7NEWS), breakfast program (Sunrise, Australia’s favourite breakfast show for 21 years), morning show (The Morning Show, on top in the mornings for 17 years), local drama (Home and Away) and lifestyle show (Better Homes and Gardens).
Seven’s Test cricket coverage is up 15% so far this summer compared last year to an average total TV audience of 807,000. The Test cricket has reached 947,000 people exclusively on 7plus Sport.
Six of the top 10 entertainment series at 7.30pm were on Seven and five of Seven’s key entertainment shows increased their audiences this year: My Kitchen Rules, Australian Idol, Farmer Wants A Wife, The Front Bar and the TV WEEK Logie Awards.
The most-watched multichannel in Australia this year was 7mate and 7mate, 7two, 7flix and 7Bravo was the leading multichannel group.
Seven West Media Managing Director and Chief Executive Officer, Jeff Howard, said:
“This year, millions of people connected with Seven across broadcast and digital thanks to content such as the 7NEWS, Sunrise, AFL, cricket, Farmer Wants A Wife, Home and Away, Australian Idol, The Voice, My Kitchen Rules, Better Homes and Gardens and more.
“Our top priority is to build deep connections with Australia on broadcast and 7plus, and connect those people to our valued clients. We do that through our market-leading news, sport and entertainment content, through our partnership with AI company Databricks to accurately predict audiences, through 7REDiQ, and through Phoenix, the world’s most advanced total TV trading system which goes live on 2 March next year.
“Our content line up for 2025 and innovations in technology will ensure that Seven’s connections to Australians will become even stronger in the year ahead,” he said.
Seven Group Managing Director, Television, Angus Ross, said:
“The biggest shows and most reliable formats in the world are on Seven and 7plus. From our content ‘spine’ of Sunrise, The Morning Show, The Chase Australia, 7NEWS, Home and Away and Better Homes and Gardens, to much-loved tentpoles such as Farmer Wants A Wife, Australian Idol, The Voice, My Kitchen Rules, The 1% Club and Dancing With The Stars – plus newcomers for 2025 Stranded On Honeymoon Island and Once In A Lifetime – Seven has a powerful and consistent year-long schedule that will keep Australians connected and entertained.
“With AFL, cricket, Supercars, horse racing and more, we are Australia’s home of sport, delivering the biggest and most engaged sport audiences across Seven and 7plus Sport all year round. Our news and current affairs content – led by 7NEWS, Sunrise, 7NEWS Spotlight, The Nightly and 7NEWS.com.au – keeps all of Australia informed.”
Seven Group Managing Director, Digital, Gereurd Roberts, said:
“7plus goes from strength to strength with its deep, ever-growing library and exclusive content. Next year it will become even stronger, with the rest of the summer of cricket and – from March – the 2025 AFL season, both available to stream for free for the first time.
“We are taking a ‘7plus First’ approach to all of our new overseas programming including Suits: LA, Doc, The Hunting Party, Grosse Pointe Garden Society, St Denis Medical, Ludwig and The Americas, and will drop one premium new series on 7plus every single month during 2025.”
Seven National Television Sales Director, Katie Finney, said:
“Seven delivered again in 2024 for viewers and clients, with the best content, data and technology innovations and the strongest connections to Australians.
“We’re excited about 2025, with a great entertainment schedule, the most-watched news and current affairs programs, the best line up of sport – all live and free across Seven and 7plus – and the arrival of Phoenix. Our audiences are growing and brands can connect with them in more ways than ever before on Seven in 2025.”
2024 CALENDAR YEAR
National total TV commercial shares (%): 6.00pm to midnight
| Network | All people | 25 to 54s | Grocery shoppers |
| Seven Network | 41.1% | 36.3% | 41.4% |
| Nine Network | 38.9% | 40.3% | 38.7% |
| Network Ten | 20.0% | 23.4% | 19.9% |
National total TV commercial shares (%): 6.00am to midnight
| Network | All people | 25 to 54s | Grocery shoppers |
| Seven Network | 42.2% | 39.3% | 42.6% |
| Nine Network | 39.3% | 40.0% | 39.3% |
| Network Ten | 18.5% | 20.7% | 18.1% |
SEVEN’S TOP 40 SHOWS OF 2024
| Rank | Program | Total TV audience |
| 1 | Seven’s AFL: Grand Final: Sydney v Brisbane | 4,059,400 |
| 2 | Seven’s AFL: Grand Final: Presentations | 3,224,000 |
| 3 | Seven’s AFL: Grand Final: On The Ground | 2,991,500 |
| 4 | Seven’s Cricket: Australia v India Fourth Test, Day 1, Session 3 | 1,555,200 |
| 5 | Seven’s Cricket: Australia v India Fourth Test, Day 1, Session 2 | 1,449,260 |
| 6 | Seven’s Cricket: Australia v India Fourth Test, Day 1, Tea | 1,441,000 |
| 7 | The 64th TV WEEK Logie Awards | 1,435,500 |
| 8 | Farmer Wants A Wife Reunion | 1,403,800 |
| 9 | Seven’s AFL: Grand Final: Pre-Match Entertainment | 1,396,600 |
| 10 | Seven’s Cricket: Australia v India Fourth Test, Day 1, Session 1 | 1,386,900 |
| 11 | Seven’s Cricket: Australia v India Fourth Test, Day 2, Session 3 | 1,360,300 |
| 12 | My Kitchen Rules Grand Final | 1,313,000 |
| 13 | 7NEWS Monday to Friday | 1,288,300 |
| 14 | 7NEWS Sunday | 1,286,300 |
| 15 | Seven’s Cricket: Australia v India Fourth Test, Day 2, Session 2 | 1,280,000 |
| 16 | Farmer Wants A Wife | 1,277,700 |
| 17 | 2024 AFL Brownlow Medal | 1,273,500 |
| 18 | Farmer Wants A Wife Finale | 1,267,000 |
| 19 | Seven’s Cricket: Australia v West Indies Second Test, Day 3, Session 2 | 1,254,900 |
| 20 | Seven’s Cricket: Australia v India Fourth Test, Day 3, Session 2 | 1,253,400 |
| 21 | Supercars Championship: Bathurst 1000 Race Post Race | 1,232,800 |
| 22 | Seven’s Cricket: Australia v India Fourth Test, Day 2, Tea | 1,224,200 |
| 23 | The Voice Grand Finale | 1,214,600 |
| 24 | Seven’s Cricket: Australia v India Fourth Test, Day 3, Session 3 | 1,204,700 |
| 25 | The Voice | 1,194,000 |
| 26 | Supercars Championship: Bathurst 1000 Race | 1,190,400 |
| 27 | The 64th TV WEEK Logie Awards Red Carpet | 1,189,500 |
| 28 | Mr Bates v The Post Office | 1,185,100 |
| 29 | Seven’s Cricket: Australia v West Indies Second Test, Day 2, Session 2 | 1,179,300 |
| 30 | My Kitchen Rules | 1,155,800 |
| 31 | Seven’s Cricket: Australia v India Fourth Test, Day 1, Lunch | 1,140,600 |
| 32 | Seven’s Cricket: Australia v West Indies Second Test, Day 1, Session 2 | 1,093,600 |
| 33 | Seven’s AFL: Friday Night Football Finals | 1,084,200 |
| 34 | Seven’s Cricket: Australia v India Fourth Test, Day 3, Tea | 1,081,400 |
| 35 | Seven’s Cricket: Australia v India Fourth Test, Day 2, Session 1 | 1,060,700 |
| 36 | Seven’s Cricket: Australia v India Fourth Test, Day 3, Session 1 | 1,052,600 |
| 37 | Seven’s AFL: Saturday Night Football Finals | 1,044,600 |
| 38 | Australian Idol Grand Finale | 1,041,000 |
| 39 | Seven’s Cricket: Australia v India Fourth Test, Day 2, Lunch | 1,036,400 |
| 40 | 7NEWS Saturday | 1,032,200 |
Media Release – Seven
Link to 7plus HERE
TV Central Seven content HERE
Year-end audience report: Australia turns to Seven and 7plus in 2024
