The second week of the 2022 FIFA World CupTM has continued to drive strong audience numbers for SBS on both its linear and digital channels, with the most watched game of the tournament to date being Australia v Tunisia, which was watched by an average audience of 1.7 million viewers across linear (1.32 million) and BVOD (390,000) via SBS ON Demand.
Japan v Costa Rica was the next most watched match with an average audience of 751,000 viewers. This match drew the second highest average linear television audience at 545,000 viewers, with an average BVOD audience of 206,000.
Australia’s triumph over Denmark was the fourth most watched match of the week, a solid showing despite the 2am kick-off for local audiences. More on this match and SBS’s broader streaming highlights is available in this media release.
In total, the 2022 FIFA World CupTM live matches have achieved a linear reach on the SBS primary channel of 5.4 million viewers to date.
Across the first two weeks of the competition, Australian audiences have watched a total of 29.9 million hours of tournament content on linear television, and a total 14.5 million hours digitally, including live matches, replays, mini matches and highlights to 1 December, via on SBS On Demand.
The five most watched matches on SBS during the FIFA World CupTM’s second week have been:
*TOTAL = Metro + Regional + BOVD (LIVE) + BVOD (VOD).
Week 2 = 25/11/22 – 01/12/22.
Source: OzTAM (Metro, VPM), Regional TAM, Reach based on 1 min. BVOD excludes viewing less than 15 minutes.
Media Release – SBS
