Married at First Sight on Channel 9 becomes the ultimate love match for brands – Brands are continuing to fall in love with Australia’s favourite social experiment, Married at First Sight, with some of the country’s most well-known companies headlining the major new sponsors for the 12th season which began last week on Channel 9 and 9Now.
AsMAFS continues to be a powerhouse that captivates the nation – with the premiere becoming the highest rating launch since 2022 attracting a seven day consolidated Total TV average audience of 2,297,000 million viewers and growing – brands are choosing to kick off the new year leveraging a highly engaged premium audience in what is once again becoming Australia’s most-talked about shows.
As the series continues to see impressive annual growth, brands are tapping into the power of MAFS to connect with more Australians than any other television program, resulting in high levels of consumer engagement.
Long term returning sponsors include KFC, which is in its 9th year of sponsoring MAFS, HBF for the 2nd year; Nestle (3 seasons), Stan (4 seasons) Chemist Warehouse (2 seasons) and Uber (2 seasons). Youi Insurance (2 seasons), Snooze (3 seasons), Cocobella (2 seasons), Palmer’s Skincare, BIC, Garnier, Maybelline, Simon Curwood Jewellers (2 seasons), Domain (2 seasons), Finder, KenoGO and Snaffle (3 seasons) also continue their sponsorships.
This season marks a decade since the reality juggernaut first began in 2015, captivating Australia. In 2025, MAFS will bring even more spellbinding outpouring of love and drama as this year’s brides and grooms fast track their relationships, revealing the most honest, raw and vulnerable sides the couples have ever shown to viewers.
Sarah Stewart, Powered’s Director of Content Partnerships and Client Experience, said: “It is fantastic to again see so many brands align with MAFS and further extend their sponsorships. The audience of Married at First Sight is deeply engaged and research shows brand recall is high.”
Married at First Sight screens Sundays at 7pm, and Mon-Wed at 7.30pm on Channel 9 and 9NOW
Link to TV Central Nine content HERE
Married at First Sight on Channel 9 becomes the ultimate love match for brands
About the Show
The new season marks a decade since the reality juggernaut first began in 2015, captivating Australia with its bold and unique take on the eternal search for love.
In 2025, Married at First Sight brings even more spellbinding outpourings of love, romance, passion and drama as a new set of 20 brides and grooms take the huge leap of faith and embark on their marital journey with someone they’ve only just met at the altar.
Season 12 of Married at First Sight will be the most explosive series yet, showcasing moments never seen before in the history of the show. The drama begins straight from the weddings, where bombshells are dropped at first sight, shaping relationships for the entire experiment. Instant sparks fly for some, and others hit the friendzone.
In a brand-new twist to the experiment, some of the strongest couples will be faced with their biggest challenge yet: Final Test Week, an international MAFS first, where the participants will be confronted with the age-old question, “is the grass greener on the other side?”.
This season is certain to get Australia talking and falling in love with these new couples. With the unpredictable Dinner Parties and emotionally charged Commitment Ceremonies, prepare for laughter, tears and a whole lot of drama, as this season surprises with shock twists and turns.
Our trio of experts are returning, certified sexologist Alessandra Rampolla and relationship experts John Aiken and Mel Schilling. They will match our singles before guiding the couples throughout their marriage journey and putting them to the ultimate test of building genuine, long-lasting relationships.
This season, the brides and grooms will fast-track their relationship, baring all in the most honest, raw, relatable and vulnerable display of emotions in this gripping quest for marital bliss.
Ten years on, Married at First Sight continues to be the talk of the nation, capturing millions of viewers and hearts.
Get ready for unprecedented drama matched with fairytale romances as television’s biggest reality show returns for its most highly anticipated season yet.
Married at First Sight is produced by Endemol Shine Australia (a Banijay Entertainment Company) for the 9Network.
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Media Release – Nine
