Coles: Proud sponsor of 'MasterChef Australia'

The grand finale of ‘MasterChef Australia’ broke new records on Sunday night when over 3.9 million viewers tuned in to watch Adam Liaw win the title of ‘MasteChef’.

So it comes as no surprise that Coles have already signed on for two more years of sponsorship for the Network Ten ratings blockbuster.

“We’ve been partners with MasterChef Australia since the first series, and it’s been a tremendous success for our customers, stores and team members,” said Coles marketing director Simon McDowell.

The supermarket chain out performed their larger competitor Woolworths for the third straight quarter, seeing sales climb 4.2 per cent off the success of the cooking show phenomenon.

Applications for the third series of ‘MasterChef’ are already open. Visit http://fmashows.com/masterchef

Source: The Australian