Channel Nine the home of plagiarism

June 10, 2010 in Perspective by Cameron

I was really impressed when I saw Nine’s new promo for ‘Rescue: Special Ops’.

I thought “for the first time Nine have created a gutsy new promo which doesn’t completely suck”.

This was completely squashed when I realised that Nine have just completely ripped off Sky’s Discovery Channel promo for ‘Bear Grylls: Born Survivor’, created by UK post-production house Envy.

I think it’s one thing to be inspired by another promo, but to blatantly copy a promo frame-for-frame is just stealing. It’s plagiarism!

See the similar plagiarised promo for yourself.