Despite their woes in the court room, iiNet are still moving ahead with their plans to launch IPTV services next month.

The ISP has already started trialling the internet television service with a group of its own staff.

iiNet are set to compete with a number of other companies due to launch similar services, including FOXTEL, Internode and Telstra.

iiNet chief executive Michael Malone said the service will launch commercially “towards the end of the month,” with a small group of internet savvy users. A more aggressive advertising push will take place next quarter.

The reason for the slow sign up period is because unlike the company’s last service/device — the integrated BoB router and telephone device — IPTV is still quite new in Australia.

“BoB — was fundamentally taking a lot of existing elements that were already pretty well tested in the Australian marketplace, and bringing them together in a single unit,” said Malone. “With IPTV, it’s testing a lot of stuff that’s fresh to the Australian market, [which] hasn’t been done before.”

iiNet doesn’t yet know what impact the service will have on its network.

During the company’s presentation on Thursday, Malone reveal more details on users can expect from the service.

iiNet will be offering the service through a subscription model, which will include the set-top box for connecting to users’ TVs.

The device will have “all the standard features”, like multiple free-to-air tuners, video recording, an electronic programming guide, video-on-demand and selected web applications.

There will also be what Malone describes as “linear channels”, including Discovery and National Geographic, channels previously only available to cable TV subscribers.

Unlike Telstra’s upcoming T-Box — which is based on NetGem’s software and hardware — the iiNet’s device will be custom built.

Pricing for the service and any content deals the company has signed are still under wraps.

Content providers are “all keen to get their content to market,” but are concerned about the digital rights management technology to ensure content isn’t pirated.

Source: apcmag.com