According to MediaSpy, “Channel Mate” is believed to be the likely name of choice for Seven’s upcoming digital channel.

Five designs were registered for trademark by the network last Tuesday on IP Australia, each containing a variation on the word “Mate” or “Channel Mate”.

The final name and design still hasn’t been officially confirmed by the network with Seven’s head of corporate affairs, Simon Francis, saying “we’ll reveal our second channel shortly” when contacted by MediaSpy.

Should the name “Channel Name” become official at some point, it seems quite a peculiar choice for a new channel. Though, it could relate to something completely different entirely.

At this stage, all that seems to be confirmed is that the new channel will launch on digital channel 72.

The five designs submitted by Seven:

Source: MediaSpy