iPhone to host Emmy screeners
March 4, 2009 in News by Cameron
According to Variety, Showtime will begin streaming it’s TV award hopefuls to Academy voters this year on both the iPhone and the iPod Touch.
The cable channel has partnered with third-party mobile application developer Transpera to enable the service, where Emmy voters with Apple devices will be able to screen full episodes of potential nominees including ’Dexter’, ‘Weeds’ and ‘United States of Tara’ by entering a passcode in the iPhone/iPod Touch application.
Showtime’s executive VP of corporate communications, Richard Licata, said the pay TV channel had already saved tens of thousands of dollars” last year when it pulled back on traditional DVD screeners and provided its Emmy hopefuls online via sho.com/foryourconsideration.
Making the episodes available to the iPhone and iPod Touch is “just another option for those TV Academy members who want to see product any time and any place,” said Licata.
When asked whether Showtime officials were concerned about Emmy voters viewing their show on screens even smaller than computer monitors, Licata responded: “I don’t think the creative is compromised in this way. It’s just another avenue for people to explore. They can watch two or three minutes of an episode on an iPhone, and they can at least decide if they like the show.”
Traditional DVD screeners will still be available for those wishing to view screeners the old-fashioned way.
