The landscape of television isn’t what it was fifty years ago, so why hasn’t Australian television really evolved?

In case you weren’t aware, the internet has arrived! And yes, that means television content is no longer restricted to the tube. So why haven’t the networks here embraced the internet like many others have overseas? If you find out the answer, let me know.

In the US and UK not only can you stream all your favourite shows online the day after they air, even in HD for some networks. You can also buy them online for as little as $US1.99 or as a season pass for $US29.99 on iTunes. There are services like BBC’s iPlayer which utilises P2P technology to share video content among users. And NBC/FOX’s Hulu.com which hosts shows from multiple networks that can even be streamed straight to your television with devices like the Slingbox. Yet here in Australia, like most things, we’re left behind scratching our head wondering “what does the internet do?”

Sure some of the networks have dipped their toes in the “new-media” pond, but most of their attempts have been pretty half baked. So let’s take a look at the five free to air broadcasters and see how much or how little they’ve embraced the internet.

Starting off with the worst offender, the Seven Network. Sure they’re winning the ratings race, but their internet presence is almost negligible. The only two shows they offer free streaming episodes of are Heroes and Make Me a Supermodel, and the image quality is terrible. You’re restricted to a small video window on their website and navigating to other shows is poorly implemented. Also, where are the free streaming episodes of Packed to the Rafters, City Homicide and All Saints? You know, the Australian shows that people actually want to watch (sorry Supermodel fans)!

Seven Network online presence: 2/10

Next up is Network Ten. They were the first network to jump onto the internet tv bandwagon a few years ago, with free episodes of Supernatural on their Windows-only DRM supported video player. It was a good start, but had limited potential.

Today they’ve more or less gone all streaming video. Almost all their Australian shows are available for streaming, even a couple of US imports. Unfortunately episodes are only up for a limited time, around two weeks. It’s also let down by the poor image quality and the lack of a streamlined video infrastructure. Meaning video content is spread all over their site, rather than in one place. Launching catch-up TV for one show could be on one page in a certain video player, while another show is on a different page in a different player. It’s messy and not very user friendly. You’re also restricted to watching content on your computer.

Network Ten online presence: 4/10

The Nine Network could have been one of the best, but unfortunately at the same time are one of the worst offenders. There’s no streaming video, but they provide every single episode of their current Australian dramas for free on their website through ad supported downloads, which are even legally allowed to be shared via torrents and other P2P services (which gives them huge brownie points). The image quality is great and the inserted ads are so minimal that it’s hardly an inconvenience to sit through them.

But it’s their paid content let’s them down. They were the first and only Australian commercial broadcaster to jump onto the iTunes store with episodes of Sea Patrol, Canal Road and McLeod’s Daughters, but it’s been nearly five months since TV shows hit iTunes in Australia and still Nine have only put less than seven episodes of each of these shows on the store, leaving purchasers in the lurch for the remainder of each series. It’s almost like they’ve forgotten that they even have shows on iTunes. It’s a real shame because the iTunes buying experience is so good, its easy to use and just works. Plus you have access to all your shows on your computer, iPod and even TV with Apple TV.

Nine Network online presence: 6/10

Now we’re left with the two public broadcasters ABC and SBS. Both have made huge strides to embrace television content via the internet. They seem to be the only two broadcasters that really understand where television is heading, they both have well designed online video players and have been providing free podcasts and downloads of their shows for years. Meaning content was free to played back on iPods and other devices for viewing on your television or on the go.

The ABC iView streaming video player is probably the best internet television service in Australia. It has a well designed, streamline interface in which you have access to almost all of the ABC catalogue. No need to search around for links to other shows. It’s all there in the iView player. Plus iView is quota free if you’re with iiNet, so it wont chew through your internet bandwidth. The ABC also have a reasonable selection of shows on the iTunes store, including: Summer Heights High, We Can Be Heroes, The Chaser’s War On Everything and Enough Rope. Like is said before, iTunes is so easy to use and it just works. Buying shows for playback on your iPod or TV couldn’t be simpler.

SBS online presence: 8/10
ABC online presence: 9/10

There is no doubt that tradition television view-ship is falling, but with such popular (not necessarily legal) alternatives available, the networks really don’t have an excuse for playing the “no one is watching tv anymore” card. The answer is sitting there in front of them. They just need to start embracing it, because clearly the internet is the future.

What it comes down to really is having the options available. Providing legal alternatives that hopefully over time audiences will embrace equally. We need to be given the option to decided on the way we consume our content, we can’t be forced into watching shows at a certain time or in a certain place. It needs to be flexible so suit our timetables – to suit our lives. Television is only one in a number of sources of entertainment these days, so it has to adjust with the times.

We need to see more online video content that is built on well designed and easy to use infrastructure. We need to see more online video content available for purchase from places like iTunes, so that we can take our shows with us and watch tv shows on our televisions. It even wouldn’t hurt to see an online web presence which hosts content from multiple broadcasters like Hulu.com, so that people know the one place where they can easily find content.

There’s nothing worse than clearing your schedule so that you don’t miss an episode of your favourite show, only to find out that the network had bumped the show to another night. Or going online to the shows website to catch up on the episode you missed, only to discover that the episode you wanted to watch has been taken down.

When the network’s are so unreliable, not only on air, but with their “new-media” services also, it’s no wonder people just go back to their illegal downloads, at least it’s reliable and it’s not going anywhere.